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- Develop and execute comprehensive commercial strategies to drive and enhance properties' topline revenue as well as support the overall growth objectives of lyf.
- Implement pricing strategies, revenue management, channel and segment management tactics to maximize total revenue, profit performance, and market share penetration for lyf properties.
- Collaborate with lyf's Director of Marketing and Ascott's Director of Sales to review business projections and develop annual marketing and sales plans.
- Collaborate with various marketing teams to provide digital marketing support to improve brand visibility and customer engagement.
- Identify areas to improve efficiency, new opportunities and potential revenue streams to maximize revenue per square meter in the properties.
- Develop and execute e-commerce sales strategies to increase online revenue and bookings.
- Ensure a customer-centric approach in all commercial activities, understanding customer needs, preferences and feedback to enhance guests' experiences.
- Conduct and review market research and competitor analysis to identify opportunities, challenges and use insights to refine commercial strategies and capitalize on market trends.
- Oversee lyf's interactions with the public by implementing social media platforms' content strategies.
- Conduct analysis on engagement data and identify trends in customer interactions to plan effective digital campaigns and build online communities.
- Provide support to the pre-opening teams on opening initiatives and activities to ensure successful launch of new LYF properties.
- Bachelor's degree in business, Communications, Hospitality Management or a closely related field.
- Proven experience in a commercial leadership role is required.
- Possess international strategic sales experience with a track record of identifying and delivering on new commercial opportunities.
- Proficiency in various sales and marketing tools to drive commercial success.
- Experience in social media management to enhance brand visibility and engagement.
- Possess an in-depth knowledge of revenue management, pricing strategies and distribution channels.
- Ability to make effective commercial decisions based on an understanding and analysis of key commercial information and commercial levers.
- Possess dynamic thinking and problem-solving abilities to adapt to changing market conditions.
- Excellent negotiation, communication, and relationship-building skills.
- Strong team player with the ability to foster relationships and collaborate across disciplines.
- Flexible benefits with comprehensive medical coverage for self and family
- Training and development opportunities
- Subsidised rates at Ascott serviced residences-
- Strong advocate of staff volunteerism
- Wellness programmes
Head, Commercial - Singapur, Singapore - CapitaLand
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Closing Statement:
At CapitaLand, we advocate fair employment practices, and recruit talents based on merit and fit with our Corporate values. We provide equal opportunity for all qualified persons and build an inclusive workplace regardless of race, gender, age, religious belief or nationality.
Only shortlisted candidates will be notified.