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- Marketing Strategy Development: Collaborate with the management team to craft strategic marketing plans that align with our business goals. Analyze market trends and competitor activity to identify opportunities and challenges.
- Content Creation & Brand Storytelling: Develop compelling content that reflects our brand's voice and French culinary heritage. This includes creating and curating engaging text, images, and video content for various marketing channels.
- Social Media Management: Oversee our social media profiles (e.g., Instagram, Facebook) to enhance audience engagement and brand visibility. Plan and execute regular posts, respond to comments, and analyze performance metrics to improve strategies.
- Marketing Collaterals: Design and produce marketing materials such as brochures, menus, newsletters, and promotional flyers. Ensure all materials are on-brand and effectively communicate our offerings and values.
- Events and Promotions: Plan and execute marketing events and promotions in coordination with the operations team. This may include tastings, cultural events, holiday promotions, and collaborations with local businesses.
- Customer Engagement: Develop initiatives to increase customer loyalty and attract new patrons. This could involve email marketing campaigns, loyalty programs, and feedback mechanisms.
- Vendor Relations: Work with external vendors and agencies for the production of marketing materials and the execution of campaigns. Ensure quality, timeliness, and cost-effectiveness in all outsourced activities.
- Bachelor's degree in Marketing, Communications, or a related field.
- 2+ years of experience in marketing is advantageous, but we are open to individuals who are passionate about marketing and demonstrate a strong drive to learn and grow in this field. We value curiosity, enthusiasm, and a proactive approach to learning and professional development.
- Strong understanding of social media platforms and digital marketing trends.
- Excellent communication and copywriting skills, with the ability to craft compelling stories.
- Creative flair for design and branding, experience with design software (e.g., Adobe Creative Suite, Canva) is a plus.
- Ability to work in a fast-paced environment and manage multiple projects simultaneously. The ideal candidate should be comfortable with and adaptable to last-minute changes, demonstrating flexibility to adjust strategies and priorities in alignment with evolving demands and deadlines.
- Fluent in English, proficiency in French is advantageous.
- The opportunity to be part of a unique cultural and culinary venture.
- A collaborative work environment.
- Competitive salary and benefits package.
- Opportunities for professional growth and development.
- Very good coffee and tea :)
Marketing Executive - Singapore - INVIVO F&B SINGAPORE PTE. LTD.
INVIVO F&B SINGAPORE PTE. LTD.
Singapore
1 week ago
Description
Roles & ResponsibilitiesKey Responsibilities:
Qualifications:
What We Offer:
Social Media
Customer Loyalty
Customer Engagement
Email Marketing
Marketing Communications
Adobe Creative Suite
Social Media Management
Canva
Digital Marketing
Copywriting
Vendor Relations
Storytelling
Brochures