Brand Manager, Apac - Singapore - SAVENCIA FROMAGE & DAIRY SINGAPORE PTE. LTD.
Description
Brand Manager, APAC
Are you a hands-on and innovative brand manager looking to be part of our mission to bring #PositiveFood to the world? We are looking for a passionate individual to step-change our Valrhona Selection brand and marketing strategy within APAC.
About Valrhona Selection
Rapidly growing, Valrhona, a subsidiary of Savencia Saveurs & Spécialités, an international agri-food group, manufacturer and distributor of exceptional chocolates and leader in this sector, offers products and services adapted to a clientele of craftsmen, high-end restaurateurs as well as only for gourmets.
Particularly effective in innovation, image, product quality, commercial development and industrial facilities, Valrhona generates 50% of its business internationally, serving 15,000 customers on 5 continents.
The organization aims to provide the "essential premium pastry ingredients to Food Service Professionals (pastry chefs, bakers, restaurants, hotels and caterers) throughout the world", but also to consolidate our market share across categories and markets.
What drives us?
- Provide the best chocolate to the best chefs in the best way possible.
- Improving the world of gastronomy by inspiring Chefs to excellence.
- Sustainable business: treating people and the environment responsibly
- The relationships with people all along our value chain
What defines us?
- Innovation, expertise, flavor, responsible business
- Expertise along the cocoa value chain. We are planters, sourcers, producers and creators
- Artisanal savoirfaire with industrial capabilities
Your Mission:
The Brand Manager APAC role is to define, design and execute the marketing strategy for the different brands all over Asia Pacific (Korea, HK, SG, Australia, South East Asia, others) centrally and locally by supporting the Distributors / Business Developers from these different countries.
Your Team:
You will report to the Marketing Manager, APAC and be part of a multi-functional regional office based in Singapore.
Your Responsibilities:
- Define, design the regional marketing plan & strategies (yearly & longterm plan) with the assistance of Area Manager, Marketing Manager & Business Development for all concerned countries with a key focus on marketing mix (Product launches, Pricing, Promotions, Digital, Events, Customer loyalty programs, Competition monitoring, etc)
- Forecast, record & report the Regional Marketing budget
- Define, design and execute the Communication strategy & planning plan for the region (yearly & longterm)
- Prepare, adapt & update the content for social media platforms (Website, IG, FB) for the region
- Prepare & develop media actions for the region (online / print ads, etc.)
- Define and execute the loyalty program (Cercle V) strategy & planning
- Develop & adapt sales/ marketing/ communication/ decoration tools for commercial and pastry activities in the region, including sales tools, trade shows, new brand launches
- Adapt & diffuse product news (arrival of new products, change of recipes or packaging, discontinuation, factory break, etc) & latest brand news to APAC team & distributors
- Coordinate trainings for the sales force and Chefs
- Collaboration with Marketing HQ in France. Preparation and translations of assets from the headquarters (website, recipe booklets, marketing information) into local assets suitable for Englishspeaking and/or Chinesespeaking markets
- Willingness to travel within the region
- Minimum 5 years' relevant experience in premium brand marketing in Asia
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