CRM, Senior Executive - Singapore - JOBALLY PTE. LTD.
Description
**CRM, Senior Executive (Fashion / Retail)- Work closely with local digital team to drive various CRM campaigns across the region
- Champion experimentation and implement testing strategies to optimize campaigns and track results
- Generate CRM reports to track and analyze performance trends to draw insights and drive initiatives
- Understanding of current architecture of customer data and compile target list for local markets based on their needs or recommendations
- Ensure marketing assets / copy writing / target list are aligned with the local markets' CRM strategies.
- Other adhoc global projects/duties as required
Requirements:
- Bachelor/ Diploma in Business / Marketing / Digital Marketing or equivalent
- At least 5 years of proven CRM experience driving campaign performance, preferably in fashion, retail or ecommerce industries
- Experience working in regional capacity supporting various local CRM initiatives is an added advantage
- Proficiency in MS Excel, databases SQL and Salesforce Marketing Cloud is essential.
- Basic understanding of HTML, Ometria and AnnexCloud will be advantageous
- Detailedoriented with strong interpersonal skills.
- Possess initiative and creativity in problemsolving
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