Content Creator - Singapore - RS RECRUITMENT AGENCY LLP

Description

Roles & Responsibilities

Content Development

• Conceptualize, research, and create high-quality content in various formats, including articles, blog posts, videos, infographics, social media posts, and email newsletters.
• Collaborate with the marketing team to develop content strategies aligned with the company's brand voice, target audience, and marketing goals.
• Conduct keyword research and optimize content for search engines (SEO) to improve visibility and organic traffic.

Content Production

• Produce and edit multimedia content using relevant tools and software, ensuring consistency in quality, style, and tone across all channels.
• Coordinate with designers, videographers, and other team members to create visually appealing and engaging content assets.
• Stay up to date with industry trends and best practices in content creation, incorporating innovative approaches to enhance content effectiveness.

Content Distribution

• Manage content calendars and publishing schedules across multiple platforms, including website, social media, and email marketing platforms.
• Monitor and analyse content performance metrics (e.g., engagement, reach, conversion rates) using analytics tools to optimize content strategies and drive results.
• Utilize social media management tools and platforms to schedule posts, engage with the audience, and foster community growth.

Content Collaboration

• Collaborate with cross-functional teams, including marketing, design, sales, and product development, to ensure content alignment with overall business objectives and messaging.
• Work closely with subject matter experts and stakeholders to gather insights, feedback, and contributions for content creation projects.
• Maintain open communication channels and foster a collaborative work environment to facilitate content ideation and execution.

Content Strategy

• Collaborate with the marketing team to develop and execute content strategies.
• Plan content calendars and schedules.

Content Optimization and Maintenance

• Conduct regular content audits to assess content performance, relevance, and accuracy, identifying opportunities for improvement and optimization.
• Update and repurpose existing content to maximize its value and longevity, adapting it for different platforms and audience segments as needed.
• Ensure content compliance with legal and regulatory requirements, including copyright laws, data privacy policies, and industry guidelines.

Adaptability

• Quickly adapt to changes in project requirements or industry trends.
• Stay flexible in response to feedback and evolving business needs.

Brand Consistency

• Maintain consistency in brand messaging and tone across all content.
• Ensure that content aligns with the brand's values and guidelines.

Continuous Learning

• Stay informed about content marketing trends, tools, and best practices.
• Continuously improve writing skills and stay updated on the latest industry developments.

REQUIREMENTS

• Bachelor Degree in Marketing, Communications, Journalism, or related field.
• Proven experience in content creation, copywriting, or digital marketing, preferably in a similar industry or niche.
• Proficiency in content managment systems (CMS), graphic design software, video editing tools, and social media platforms will be an advantage.
• Strong writing, editing, and storytelling skills, with a keen eye for detail and creativity.
• Analytical mindset with the ability to interpret data and insights to drive content optimization and decision-making.
• Excellent communication, teamwork, and project management skills, with the ability to prioritize tasks and meet deadlines in a fast-paced environment.

Tell employers what skills you have

Multimedia
Content Strategy
Email Marketing
Marketing Communications
Adobe Creative Suite
Social Media Management
Adaptability
Journalism
Publishing
Keyword Research
Adobe Illustrator
Copywriting
Video Editing
Storytelling
Content Development
Concept Development
Writing Skills
Graphic Design
Adobe Photoshop
Ability to Prioritize