Senior Associate – Regional Marketing - Singapore - PREQIN PTE. LTD.

Description

The Regional Marketing – APAC Team supports the branding and revenue growth priorities of the business in APAC. Working closely with regional sales teams across Southeast Asia, India, Greater China, Australasia, Japan, and Korea, the team aims to drive brand awareness and business growth through diverse marketing channels and tactics.

Job Overview:
The main objective of this role is to drive demand generation and brand awareness via marketing campaigns. These multi-channel campaigns typically leverage various tactics – namely events, webinars email, paid media and content. This role offers the opportunity to develop expertise across multiple channels, with a particular focus on events and webinars. The successful candidate will report to the Manager, Regional Marketing, Events APAC, and collaborate with colleagues within the APAC marketing team and across functions.

What you'll be doing:

• Partner with regional marketing managers across all APAC markets to support the planning and execution of regional events and webinar initiatives, including conceptualization, attendee recruitment, content creation, and post-event analysis
• Build a deep understanding of the Southeast Asia and India markets to identify opportunities for branding and demand generation
• Plan and execute multi-channel and email campaigns for the Southeast Asia and India markets from conceptualization to post-event reporting & analysis
• Support in managing partnerships with industry influencers such as associations in the region
• Work closely with internal stakeholders such as sales and research teams
• Travel upto 4 times in an year

What you'll bring to us:

• 2-3+ years as a B2B marketer, focused on demand generation and brand growth. Experience with events will be advantageous
• A bachelor's degree in a field such as marketing, communications, journalism, business, or finance, or relevant industry experience
• A team player with the ability to work independently and collaborate across geographies
• Proficiency in English – strong communication, writing, and
• editing skills. Fluency in a second East Asian language is advantageous but not a requirement
• Keen problem-solving skills and a willingness to learn