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Manager, Marketing Communication - Singapore - Posh

Posh

Verified Company

Singapore

1 month ago

Posted by:

Wei Jie

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This position is for Phoenix Commercial Pte Ltd, a company under Kuok (Singapore) Ltd.

Tasks & Responsibilities:

Build and manage a team of executives and customer service staffs for new shopping mall
Develop and execute marketing plans leading up to the mall's opening.
Assess market opportunities and conduct research to understand shopper needs
Enhance shopping experience through mallwide campaigns and events to drive traffic and spend in the mall
Source, solicit and establish partnerships for implementation of new marketing initiatives.
Analyse and evaluate effectiveness of campaigns and make recommendations to adjust and constant improvement of marketing strategies
Support overall efforts in content development and upkeep of social and digital channels, as well as community management of mall touchpoints
Build and foster good relationships with tenants and garner participation in the mall's marcom activities
Liaise with advertising agencies, tenants, contractors, and event companies to ensure successful launches of marketing initiatives and events
Revenue maximization through identification of revenue opportunities and casual leasing of atrium spaces, road show spaces, media spaces and push carts
Work with statutory boards and/or government agencies to manage events area under the management contract
Prepare marketing budget, monthly reports, tracking of expenses, etc.
Develop and maintain customer service initiatives and achieve service standard set for the mall
Collaborate on Groupwide marcom initiatives as required

REQUIREMENTS:

Minimum Diploma or Degree in Communications/Marketing/Business or related discipline
Minimum 5 years of experience preferably in a shopping mall, retail or ad agency environment
Experienced in managing P&L and driving revenue streams
Creative, resourceful and excel in timeline driven environment
Demonstrated leadership capacity and people development track record
Highly energetic, mature, selfmotivated and a creative team player with a keen eye for details
Good written and spoken communication skills

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