Manager, Marketing Communication - Singapore - Posh

Posh
Posh
Verified Company
Singapore

4 weeks ago

Wei Jie

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Wei Jie

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Description
This position is for Phoenix Commercial Pte Ltd, a company under Kuok (Singapore) Ltd.


Tasks & Responsibilities:

  • Build and manage a team of executives and customer service staffs for new shopping mall
  • Develop and execute marketing plans leading up to the mall's opening.
  • Assess market opportunities and conduct research to understand shopper needs
  • Enhance shopping experience through mallwide campaigns and events to drive traffic and spend in the mall
  • Source, solicit and establish partnerships for implementation of new marketing initiatives.
  • Analyse and evaluate effectiveness of campaigns and make recommendations to adjust and constant improvement of marketing strategies
  • Support overall efforts in content development and upkeep of social and digital channels, as well as community management of mall touchpoints
  • Build and foster good relationships with tenants and garner participation in the mall's marcom activities
  • Liaise with advertising agencies, tenants, contractors, and event companies to ensure successful launches of marketing initiatives and events
  • Revenue maximization through identification of revenue opportunities and casual leasing of atrium spaces, road show spaces, media spaces and push carts
  • Work with statutory boards and/or government agencies to manage events area under the management contract
  • Prepare marketing budget, monthly reports, tracking of expenses, etc.
  • Develop and maintain customer service initiatives and achieve service standard set for the mall
  • Collaborate on Groupwide marcom initiatives as required

REQUIREMENTS:


  • Minimum Diploma or Degree in Communications/Marketing/Business or related discipline
  • Minimum 5 years of experience preferably in a shopping mall, retail or ad agency environment
  • Experienced in managing P&L and driving revenue streams
  • Creative, resourceful and excel in timeline driven environment
  • Demonstrated leadership capacity and people development track record
  • Highly energetic, mature, selfmotivated and a creative team player with a keen eye for details
  • Good written and spoken communication skills

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