Marketing Director - Singapore
3 weeks ago
Job summary
Drive lead generation activities to build and manage prospective student/parent databases for enrolment, support go-to-market launch strategies for new products, integrations, and campaigns, and develop and execute marketing campaigns across both online and offline platforms.
Qualifications
Bachelor's degree in Marketing, Mass Communications, or related field
At least 5 years of experience in digital and/or product marketing (experience in the education industry is an advantage)
Proven track record in lead generation, content marketing and copywriting, with strong attention to detail
Proficient in ad serving and web analytics tools (e.g. Google Analytics, WebTrends)
Strong understanding of digital marketing concepts and best practices
Excellent communication, stakeholder management, and project management skills
Knowledge of the tuition/education industry and Sitefinity is an added advantage
Job description
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