Manager, Design - Singapore - Singapore Management University

Wei Jie

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Description

COMPANY DESCRIPTION
Singapore Management University is a place where high-level professionalism blends together with a healthy informality.

The 'family-like' atmosphere among the SMU community fosters a culture where employees work, plan, organise and play together - building a strong collegiality and morale within the university.

Our commitment to attract and retain talent is ongoing.

We offer attractive benefits and welfare, competitive compensation packages, and generous professional development opportunities - all to meet the work-life needs of our staff.

No wonder, then, that SMU continues to be given numerous awards and recognition for its human resource excellence.


DESIGNATION :
Manager, Design & Programme Marketing (1-y contract), IIE


RESPONSIBILITIES

  • This position is for Institute of Innovation & Entrepreneurship (IIE).
  • Graphic Design
  • Conceptualize and generate high quality, creative and informative content for a variety of media platforms including print, website, digital or social media and video assets.
  • Ability to create or incorporate illustrations, pictures, infographics etc. to reflect the desired theme and tone of the communications.
  • Create and maintain communication collateral across various media channels
  • Videos / EDM / Website / LinkedIn/ FB / YouTube / Instagram / Telegram.
  • Build brand and raise awareness of IIE's programmes
  • Key liaison between Marcomms and Programme teams to stay updated on new products and features, and ensure brand consistency.
  • Work closely with student leaders of the programme to provide marketing direction and support.
  • Develop and execute digital marketing and social media strategies and campaigns
  • Promote online presence and deliver value proposition through the use of various digital marketing channels and platforms.
  • Develop implementation plans based on digital strategy campaigns, including developing budget for each digital channel and platform.
  • Analyze and review post campaign and provide recommendations for improvement.
  • Develop processes to create a seamless online presence and engagement over web, social, mobile and other digital platforms for IIE.
  • Review and analyze customer behaviours, interests and demographics based on network data.

QUALIFICATIONS

  • Diploma or Degree in Digital Media Design or Marketing Communications or related fields
  • 3 to 5 years of relevant working experience.
  • Familiar with content creation tools and software such as Adobe CC (After Effects, Premiere Pro, Photoshop, Illustrator).
  • Experience with photo / videography editing preferred.
  • Social Network and Community Management across relevant platforms: Facebook, Youtube, lnstagram, Twitter, etc.
  • Prior experience in students outreach programme will be viewed favourably.
  • Excellent project management and organizational skills.
  • Effective communication, presentation and stakeholder management skills.
  • Detailoriented and teamoriented with a strong desire to be successful.
  • Able to think creatively and problemsolve in high pressure situations.
  • Strong work ethic as well as a dedicated and positive attitude.
  • A keen sense of ownership and accountability and act with a sense of urgency to meet tight deadlines.
  • Think beyond own area of responsibility examining linkages and interactions between different parts of a system.
  • Diligent; meticulous and outcome driven.
  • Strong knowledge of budget, grant administration and financial management principles.

OTHER INFORMATION
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