Digital Marketing Executive - Geylang, Singapore - Klarity SG Pte Ltd

Description

The Digital Marketing Executive will be responsible for managing and executing all aspects of content for Klarity Group's website, focusing on digital marketing activities and online sales strategies to achieve sales targets.

• Perform general marketing duties with a focus on Digital & Social Media platforms
• Perform webmaster role
• Manage and acquires bloggers' information and KOLs (Key Opinions Leaders)
• Planning, executing, and monitoring digital and emarketing activities
• Implementing, managing and exploring new ideas to drive and engage users and build a social media presence
• Update the website and production of all Emarketing materials
• To analyze and improve digital marketing plans while developing benchmarking for measuring the effectiveness of campaigns
• Maximize results and hit targets on campaigns on search engine marketing platforms (such as Google)
• Handle queries and discussions on social media
• Manage quarterly newsletter publication lifecycle
• Facilitate and edit video recordings

• Minimum 5 years experience and knowledge in digital marketing and branding activities in the servicesoriented industry (eg: Spas, Gyms, Salons, Aesthetic products)
• Able to create and maintain social media properties. Digital media content production expertise will be added advantage
• Familiar with the use of web concepts & technologies such as Flash, webpage design, Shopee, Lazada, SEO, SEM, and analytics.
• Understand market trends and consumer behavior in the Service industry
• Good project management skills, able to meet tight deadlines, detailoriented and able to multitask
• Possess good oral and written English communication skills, preferably with copywriting and editorial skills.

• Flexible schedule

• Monday to Friday

• Performance bonus

• Local Polytechnic Diploma (preferred)

• Social media management: 1 year (preferred)

• Digital marketing: 1 year (preferred)