Marketing Manager - Singapore - CROWN COFFEE PTE. LTD.

Description

Crown Digital began with the goal of delivering a contactless coffee experience gourmet experience to the world's growing community of grab-and-go commuters. Its creation, ELLA, the one of world's first successful robot barista, humanised technology and demonstrated the potential of robotics and AI to re-invent the commuter lifestyle experience and re-energise urban retail. As ELLA deploys across major Asian transit hubs and retail locations, Crown Digital brings its expertise and insights to find new ways to create social value through robotics. The company strives to re-imagine and re-invent consumer-facing robotics to become the leading inventor, operator, and distributor of future-ready solutions

We want you to join us on this journey.

Job Responsibilities

• Develop and execute marketing plans that align with the company's overall business goals and objectives.
• Conduct market research and analyze customer behavior to identify new opportunities for growth and revenue.
• Ideate and create compelling content for a variety of mediums, including social media, email marketing, website copy, and advertising campaigns.
• Upkeep the company's brand identity, including visual design, messaging, and positioning.
• Monitor and analyze marketing campaign performance and adjust strategies as needed to improve ROI and/or ROAS.
• Collaborate with cross-functional teams to develop and execute campaigns across multiple channels, including digital, print, and events.
• Manage external stakeholders (such as PR/Digital Marketing agencies) to ensure outsourced marketing projects are executed as per brief on a timely basis.
• Stay up to date with the latest marketing trends and technologies and incorporate them into the company's marketing strategy.
• Perform ad-hoc marketing tasks including but not limited to execution of photo shoots, design and production of marketing collaterals (e.g. POS materials) in accordance with brand guide, support on-site social media coverage for events, photography/videography for events, product shoots and etc.

Job Qualifications

• Bachelor's degree or equivalent qualification in marketing, business, or a related field.
• 5 years prior experience in marketing, with a proven track record of developing and executing successful marketing campaigns.
• Proficiency in a variety of marketing channels, including social media, email marketing, content marketing, SEO, and paid advertising.
• Strong project management skills and ability to manage multiple campaigns simultaneously.
• Excellent communication skills, both verbal and written English (Japanese is a Bonus)
• Experience with data analysis and a data-driven approach to marketing
• Familiarity with marketing automation and workflows in Hubspot CRM
• Experience in basic graphic design/video editing (e.g. Illustrator, Photoshop, After Effects)
• Experience in performance marketing (Bonus)
• Experience with photography/videography (Bonus)