Senior Manager - Singapore - Clearstate Pte. Ltd

Clearstate Pte. Ltd

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Introduction:

The Economist Group is a global media company with a long-standing reputation built on trust and rigour in both the B2C and B2B markets.

Dedicated to the pursuit of progress - for individuals, companies and the world - we have a footprint on five continents.

We are in the midst of a major company transformation that sees us working together differently, launching new products, services and experiences and rolling out new brands.

This is an exciting time to join and help us shape the future.

Currently, we are looking for a strategic, data-driven and digitally savvy marketing leader to lead the Performance media function within the Asia team.

The role, working alongside key stakeholders in the global product marketing, performance marketing, and product and data teams, will be responsible for overall Performance media activation in Asia.

In addition, you will work on a daily basis with Media agencies and Senior Marketing Executives to ensure that:
They are constantly innovating and seeking out new marketing opportunities
They are working as closely as possible with other paid and owned channel owners
They are benefiting from the highest level of service from the Media Agency
Direct Response: deliver efficient lastclick subscription starts for The Economist and new users across all paid ads platforms
Audience development: identify and implement a combination of timely and evergreen content to increase the number of fans across all platforms.

Accountabilities:

How you will contribute:

Aligned to this, the Senior Manager - Performance Marketing reports to the SVP Asia Pacific and partners with key peers in Asia and globally including the Senior Manager - Product Marketing, Head of Performance and Optimisation, Head of Campaigns, Audience Prospecting and Conversion Directors and their respective teams.

The role will be based in Singapore.

Working within the Asia team and alongside the performance agency and global teams, your contribution will include:

Planning and execution of our paid performance strategy, tactics and budget
Performance of our performance marketing activities against key KPIs such as visits, registrations, registration conversion rates, CPA, ROAS, CLTV, signup conversion rates and conversions to subscriptions
Defining clear objectives, a roadmap of actions, and guidelines in order to achieve desired goals
Achieving the targets set for the team
The channels are aligned with brand guidelines
Defining the use of the different audiences and archetypes
Negotiating contracts with media owners, media agencies, creative agencies, tech providers
Providing a readout and insights of campaign performance
Monitoring campaign performance and identifying ways of improving results
Plan and measure results from new business marketing campaigns across various channels and audiences
Performance media Remit includes the full spectrum of social, search, and display media platforms including Google, Yahoo, YouTube, Facebook, Twitter, Instagram, LinkedIn, Snapchat, Weibo, Wechat, and Display 360.
Ensuring the experiences we are creating and delivering for our audiences are customercentric and seamless
Monthend process planning with Finance along with annual Budget Planning and Forecasting

Experience, skills and professional attributes:

What skills will you need:

Resultsoriented with a P&L ownership mentality
Ability to work crossfunctionally, collaborate, influence and consult with colleagues, especially in global brand and acquisition team
Partnershiporiented with the ability to influence and cooperate with stakeholders and agencies
Stays current on evolving media trends, technology, and competitive landscape to bring opportunities to life
Ability to clearly and confidently articulate thinking to drive implementation
Strong working knowledge of several different search engines and social platforms
Relevant years of senior handson experience with programming, monitoring and optimising Paid Performance is required.
Experience working across a range of brands to understand how different tactics are more appropriate and effective for premium vs. nonpremium or publishing vs. nonpublishing brands is key and evidence of key learnings gained will be sought
Strong agency management skills (from briefing to daytoday management)
Experience of multiregion campaign planning, analysis and reporting
Crosscultural sensitivity and the ability to perform effectively in an international environment
A keen interest in current affairs and keeping up to date with global news
Highly fluent in written and spoken English and potentially one other language
A team player who is flexible and committed to reaching team goals and targets
Good communication, presentation and negotiation skills
Proactive and have the ability to manage priorities and meet deadlines