Data Strategic Planner - Singapore - Good Job Creations Pte Ltd

Good Job Creations Pte Ltd
Good Job Creations Pte Ltd
Verified Company
Singapore

3 days ago

Wei Jie

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Wei Jie

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Description

Customer Data Management (CDM): Project Lead:

  • (Planning) Hands-on CDM solution proposal based on data analysis insights
- (Project Management) Time & resource management to deliver the output
- (Account Service) Client communication & expectation management


Project Coverage:
- (Facebook deep dive attribution analysis & action recommendation) FB campaign execution data give (FB AD account access for SAMSUNG SEA, for 8 countries)
- (Website performance analysis report) Visit analysis through Adobe Analytics access

  • Analyze Search ADs performance attribution and optimization strategy for regional client covering 8 countries in SEA including AU and NZ
  • Strategic planning based on the analysis insight for SEM (Search AD) and SEO (dotcom optimization)
  • Site optimization based on SEO analysis through Google Search Console and 3rd party tools (SEM Rush)
  • Running holistic marketing performance analysis through Google Analytics mapping the Google AD network
  • Utilizing Google Big Query to consolidate the Google AD & Google Analytics Data to analyze consumer journey holistically
  • Strategic thinking process to utilize the data points and build up consumer journey hypothesis
  • Deliver recommendation with logical storytelling by utilizing the data points
  • Excellent client communication skills to deal with clients' expectations with proper communication level
  • Any other adhoc duties assigned

Requirements:


  • Data marketing and planning expert with at least 68 years of experience with at least 4 years in Paid Media & SEO
1. (Technical Background) Data Analytics

  • Full Facebook hands on experience from campaign planning/execution/performance analytics
  • Actual Facebook account running experience (FB AD account)
  • Basic web analytics experience (Adobe Analytics)
  • Advanced data analytics knowledge and skills will be optional plus (SQL, Python, etc.)
2. (Technical Background) Search (SEM/SEO) expertise

  • Solid hands on experience in running Search AD (Google Adwords), Google Display/YouTube Ads through Double Click/ DV360/ Adwords
3. (Marketing Background) Marketing Planning

  • Good PowerPoint and presentation skills
4. (Business Background) Account Servicing

  • Project management skills to manage the resource to deliver the output along to the timeline
5.

(Required skillset) Hands-on experience in Google Marketing Platforms:


  • Core analytics: Google Analytics (GA360)
  • Search AD: Google Adwords (Display & Search) / Double Click / DV 360 / YouTube
  • SEO: Search console, SEM Rush
  • Google marketing cloud: Google Big Query, Data studio (optional)
  • Analytical techniques: My SQL, Python (optional)
Lim Shen Chee (Reg No. R
EA License No. 07C5771
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