Marketer - Singapore - FROSTED X CRAFTS
Description
Developing and executing strategic marketing campaigns to promote and drive sales of the company's range of car scents, ensuring brand consistency and awareness across various marketing channels.
Key Responsibilities:
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Market Research: Study and understand the car scent market, identifying trends, consumer preferences, and competitive products.
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Campaign Development: Design and implement marketing campaigns tailored for the car scent audience, leveraging both digital and traditional platforms.
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Content Creation: Develop captivating content, including graphics, product descriptions, and ad copies that highlight the uniqueness and benefits of the company's car scents.
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Brand Partnership: Collaborate with automotive brands, dealerships, and influencers to expand product reach and create co-marketing opportunities.
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Performance Analysis: Monitor and evaluate the effectiveness of marketing campaigns, making necessary adjustments to improve ROI.
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Customer Engagement: Engage with customers on social media, answering queries, and gathering feedback for product improvement.
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Budget Management: Allocate and monitor the marketing budget to ensure cost-effective campaign execution.
Requirements:
- Strong communication skills, both written and verbal.
- Ability to analyze market data and derive actionable insights.
- Knowledge of the automotive industry and consumer preferences is a plus.
- Team player with the ability to collaborate with crossfunctional teams.
- Strong project management skills and the ability to handle multiple campaigns simultaneously.
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