Marketing - Marketing Executive beginner - Singapore - JP infotech

JP infotech

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

If Fresh graduates, look from first choice - SMU then NUS or NTU only these 3 university. studied - marketing or COMMUNICATION, MASS COMM or IT ,.

can give exp profiles from any domain which fits in budget and have below exp. even freshers needs to know on communication methods.

It is hybrid role but for few months need to go to office to understand the work later on it will 3 days office and 2 days wfh

EXCEL KNOWLEDGE

Requirements:

Bachelor's degree in Marketing, Communications, or related field
3+ years of experience in marketing, preferably in the financial services industry
Strong project management skills and the ability to juggle multiple projects simultaneously
Excellent communication skills and the ability to collaborate effectively with crossfunctional teams
Experience using marketing automation platforms and AI tools
Strong analytical skills and the ability to use data to inform decisions
Proven track record of delivering successful marketing campaigns that drive business results
Detailoriented and able to thrive in a fastpaced environment

Job Summary:

Responsibilities:

Work closely with the product team to understand the consumer banking products and their target audience
Develop and execute tactical campaigns using behavioural data AI to target the right customers with personalized messages
Collaborate with the design team to create engaging and visually appealing campaign assets
Analyse campaign performance and provide regular reports to stakeholders, making data-driven recommendations for optimization
Launch a gamification channel to increase customer engagement, manage expenses, and increase product penetration for consumer financial products
Monitor the gamification channel performance and provide regular reports to stakeholders, making data-driven recommendations for optimization
Work closely with cross-functional teams to ensure campaigns and gamification channels are aligned with overall business goals and objectives
Communicate campaign updates and results to internal and external stakeholders