Marketing Manager - Singapore - RECRUIT EXPRESS PTE LTD

Description

Roles & Responsibilities

•Responsible for strategic internal/external communications, Key channels include but are not limited to social media, influencers/KOLs, content publishers and events to improve public perception of brand in Singapore and maximize category / retail sales

•Lead Public Relation campaigns to support key campaign launches, working in collaboration with internal functions (Commercial, Operations, E-commerce etc) to achieve campaign objectives.

•Manage media queries, work in collaboration with relevant internal functions to respond and craft key messages

•Leverage on consumer insights to better understand consumer behaviour and perception so as to develop suitable marketing communication strategies that contribute to the growth of business

•Work closely with external agencies (when applicable) to deliver business and campaign objectives. Ensure key messages are in line with brand proposition

•Track and review campaign performance metrics to ensure delivery of ROI

•Collaborate with strategic suppliers on joint marketing programmes

•Manage and track marketing budgets

Own Brand

•Support the ideation, development and implementation of communications strategy for Own Brand campaigns

•Drive the marketing communications of own brand launches to meet growth objectives

•Measure and evaluate effectiveness of launch campaigns

CSR

•Be the CSR champion, to support and reinforce the company's CSR agenda

•Supports and facilitates all CSR related activities, initiatives and campaigns

•Manage NGO relationships and be the contact point for any CSR opportunities

Requirements

•Degree, preferably in Mass Communications, Business or Marketing

•Retail / FMCG experience wil be highly advantagous

•Past relevant experience (min 3 years) in Public Relation, Brand communications

•A proven track record of successful results (quantifiable) linked to strategy, planning, and execution, i.e., from brief to completion and results

•Ability to navigate and manage ambiguous environments

For interested candidates, please send your most recent and updated resume to

Subject heading: Marketing Manager

Andrea Eunice Tan Min Er

(R

Recruit Express Pte Ltd

EA License No. 99C4599

Tell employers what skills you have

Budgets
Advertising
Social Media
Marketing Strategy
FMCG
Retail Sales
Marketing Communications
Marketing
Strategy
Public Relations
Digital Marketing
Consumer Behaviour
Integrated Marketing
Strategy Planning
Media Relations
Brand Awareness