Associate Shopper Development Manager - Singapore - Colgate-Palmolive

Colgate-Palmolive
Colgate-Palmolive
Verified Company
Singapore

1 week ago

Wei Jie

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Wei Jie

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Description
No Relocation Assistance Offered
Singapore, Singapore, Singapore


About Colgate Palmolive:


We are Colgate, a caring, innovative growth company that is reimagining a healthier future for people, their pets, and our planet.

Crafted by an unwavering dedication to integrity in everything we do, our strong culture of collaboration, inclusion and excellence is rooted in our core values of Caring, Global Teamwork and Continuous Improvement.

People are our greatest strength.

We win together by bringing to bear the talent, diversity and creativity of each individual and collaborating and building on excellent ideas to bring them to life.


If you are the one who has a growth mindset and loves to learn, lead and encourage; likes to experiment; loves all things digital; and if you want to be a part of a company that lives by their values, then give your career a reason to smile...

every single day


Core Responsibilities:


Lead activation deployment for new launches & thematic activities

  • Lead category activation through development & deployment of POP by RE. Work cross functionally with marketing & vendor
  • End to end involvement in artwork development, production and deployment.

Insight Opportunity Identification.

  • Be the expert in the CDT to utilize Nielsen and consumer sales data to identify and formalize customer level insights
  • Develop selling stories based on customer specific insights to deliver solution's for a key identified issue or opportunity.
  • Sell solution to customer with CDMs to exploit customer opportunities

5 p tracking and gap identification

  • Tailor the 5ps by RE (developed by customer marketing) to the customers formats
  • Review monthly 5p tracking reports to measure execution to target

Retail category development

  • Tailor new product sell in presentations to the strategies and performance of the customer
  • Take lead in catman project to develop assortment & placement strategy for customers.
  • Using of Spaceman software to develop planogram for customers

Day to Day Responsibilities:


  • Verify and implement Placement guidelines by SKU by RE/Customer
  • Consult with POP agency to develop and implement impactful and effective POP material
  • Consult with CATMAN/RE Mgr. on setting POP coverage Targets
  • Control POP plan implementation and distribution as well as utilization from distributor warehouse and track POP Usage
  • Consult on key issues and drivers for respective customers with Retail Marketing Manager
  • Consult Shopper Marketing in Developing Plans
  • Consult Shopper Marketing in preparing business recommendations for shopper plans
  • Communicate 5P's targets to Field Employees
  • Enable mechanisms to monitor 5P's performance at store level
  • Tailoring new product sellin presentations to the strategies and performance of the customer(s)
  • Coordinating special events/activities in cooperation with field SF
  • Agree on key issues and drivers for the country with CDMs and Retail Marketing Manager
  • Track competitive set up and trade strategies, trade activities, new products/launches/projects
  • Integrate global shopper insights and implications these might have on local markets and specific RE into customer or category activation plans
  • Activate the shopper study against some defined local top business priorities or customer project

Required Qualifications:


  • Bachelors degree or above
  • Minimum 3 years of experience in FMCG companies and minimum 2 years of experience in similar role
Equal Opportunity Employer

Colgate is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity, sexual orientation, national origin, ethnicity, age, disability, marital status, veteran status (United States positions), or any other characteristic protected by law.


Colgate-Palmolive is a leading global consumer products company, tightly focused on Oral Care, Personal Care, Home Care and Pet Nutrition.

Colgate sells its products in over 200 countries and territories around the world under such internationally recognized brand names as Colgate, Palmolive, elmex, Tom's of Maine, Sorriso, Speed Stick, Lady Speed Stick, Softsoap, Irish Spring, Protex, Sanex, Elta MD, PCA Skin, Ajax, Axion, Fabuloso, Soupline and Suavitel, as well as Hill's Science Diet and Hill's Prescription Diet.

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