Marketing Executive - Singapore - UE PARK AVENUE INTERNATIONAL PTE. LTD.

UE PARK AVENUE INTERNATIONAL PTE. LTD.

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Job Description for Marketing Executive

Coordinate, execute and deliver the company's digital/social online brand, marketing and communications strategies
Create and adapt online/digital content such as visuals and website/social copy for market positioning
Manage all social media channels
Maintain company's brand websites and web optimization
Create, update and manage contents on brand website and online travel websites
Enhance SEO and SEM engagement to promote and increase visibility of the brand
Leverage digital channels for internal and external communications and market positioning
Ensure consistency across digital/social touch points
Measure success of digital/social marketing campaigns
Works with sales department to develop positioning, messaging and copywriting for marketing materials, including eDMs, brochures, posters etc
Keeping abreast of marketing trends and ideas that is relevant to the industry
Facilitation of photography and filming requests, interview sessions and media events
Conducting market research and update management team
Ensure brand consistency across all communication materials
Coordinate and organise events when required
Other duties when assigned

Requirements:

Diploma in marketing or equivalent
Minimum 2 years' experience in digital marketing and execution of digital marketing strategies
Digital savvy. Basic understanding of SEO, SEM optimization, site user experience, paid search strategy and keyword performance optimization, Facebook and Instagram marketing strategy
Discipline in execution and follow up of campaigns to achieve desired results is a strong requirement
Strong skills in online marketing, branding, social media marketing, copywriting are desirable
Experience in execution of digital marketing and communications campaigns, social media management and content creation
Strong understanding of current digital/social trends and work to implement them when favourable
Able to work independently and as a team player with minimum supervision
Must be able to use Photoshop, InDesign and Illustrator