Marketing Analyst, Media Lab - Singapore - Google

Google

Verified Company

Singapore

2 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Google will be prioritizing applicants who have a current right to work in Singapore, and do not require Google's sponsorship of a visa.

Minimum qualifications:

6 years of experience as a marketing analyst using statistical techniques (e.g., hypothesis development, designing tests/experiments, and significance testing). 4 years of experience running or managing teams running Marketing Mix Modeling.
Experience translating measurement outputs into Media optimization recommendations.

Preferred qualifications:

Experience with data mining principles and querying large, complex data sets (e.g., using SQL for collecting data from multiple data systems).
Experience with data visualization (e.g., Looker or equivalent BI tool).
Experience in campaign Brand lift measurement and using analytical insights to guide media planning or working in digital marketing: Google Analytics, Performance incrementality, and Multi Touch Attribution.
Experience in market research principles (e.g., sampling, question wording bias) as well as analysis of survey data (e.g., data segmentation and conjoint analysis).
Knowledge of statistical modeling techniques (e.g., Regression analysis (Linear, Logistic, Ridge)).

About the job:

You will drive measurement, analysis, and testing initiatives supporting global and regional marketing programs.

You will directly analyze large data sets, and design and perform statistical analyses that continuously improve our process efficiency and campaign impact.

In collaboration with a multidisciplinary team of marketing, product management, analytics and engineers, you will tap into the underlying data, align on key metrics/methodologies and generate insights that enable marketers to develop valuable, highly effective programs.

Know the user. Know the magic. Connect the two.

At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways.

Our job is to demonstrate how Google's products solve the world's problems-from the everyday to the epic, from the mundane to the monumental.

And we approach marketing in a way that only Google can-changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities:

Build solutions for marketing challenges, while also uncovering opportunities for measurement and optimization to push brand and performance marketing to the next level.
Build measurement plans, guide media investment to improve measurability, coordinate reporting, and ensuring the incorporation of all key business drivers for our largest campaigns to understand the incremental impact of our marketing.
Provide consultation on how to leverage results from diverse measurement sources (Marketing Mix Models, Geo Experiments, Conversion Lift studies, and other Incrementality test) to provide clear narratives and inform marketing strategy.
Develop processes to ensure all stakeholders align, understanding how we determine campaign success.
Conduct analysis, find best practices, and bring and surface opportunities and risks otherwise not identified to executive stakeholders.

Google is proud to be an equal opportunity workplace and is an affirmative action employer.

We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.

We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. See also Google's EEO Policy and EEO is the Law.

If you have a disability or special need that requires accommodation, please let us know by completing our Accommodations for Applicants form.