Online Digital Marketing Orchard - Singapore - CHRIS HUNTER PTE. LTD.
Description
Job Location :
Orchard
Industry :
Retail Industry
Benefits :
Basic + AWS + Variable Bonuses
Duties and Responsibilities - Online & Digital Marketing Executive
(Advertising, Promotion & Online)
Basically, your duties as
Online & Digital Marketing Executive are as follows:
**Online Store
- Devise and implement online store business plan and strategies to achieve the sales and profit targets of the company.
- Plan, organize and execute promotions and events for online store by liaising with the MD department and Advertising & Promotion team to enhance online store sales.
- Conduct and execute the operational jobs smoothly and to ensure that all job schedules are met. e.g., photo-shoot, size-measuring of products, checking the scripts provided by MD departments, and provide appropriate response to customer enquiries etc.,
- Provide support for the system development to enhance customers' online shopping experience and efficient backend operation by liaising with the system vendors and our IS team.
- Prepare and analyze online store sales reports: budget reports and any other records or forecast required by the company.
- Negotiate with system vendors or suppliers for competitive prices. To monitor their work.
- Conduct market surveys, research trade information and analyze competitors' online store strategies.
- Any other job-related duties as and when assigned by the company.
Digital Marketing
- Plan, and execution of digital marketing activities to promote customer traffic and purchase.
- Plan and execute digital marketing campaign/s for promotions and events by liaising with Advertising and Promotion Department. To prepare production and media schedules, budget costing for production campaigns.
- Prepare digital marketing materials, including company home page and digital signage.
- Achieve the KPI for respective digital marketing activities and to monitor work progress. Analyze the results and make improvement plans by liaising with merchandising departments.
- Support the merchandising departments in the creation of effective digital marketing campaigns; to ensure that all departments strictly adhere to company's digital marketing template.
- Work closely with the merchandising departments on the selection of appropriate products / merchandise for advertisements.
- Assist in providing direction to Design House / suppliers / in-house designer for execution of digital marketing jobs.
- Assist in the vetting and supervising all artworks, including suppliers' advertisement run and marketing collaterals to ensure accuracy of color / information and that supplier adheres to company's template.
- Prepare and maintain social media accounts; e.g. Facebook, Instagram, YouTube etc.
- Provide appropriate response to customers' enquiries via the social media.
- Co-ordinate with appointed photographer on the selection of models or influencers, hairstylist, make-up artist and fashion stylist to project the right image.
- Assist with the art direction and supervision for photo-shoot and filming.
- Negotiate with suppliers for each project based on given budget.
- Verify suppliers' quotations and invoices. To ensure on-time payment to suppliers.
- To check with the merchandising departments for any tie-up advertisements.
- Explore the right media for store promotions and events with given budget.
- Conduct market surveys, research trade information and analyze competitors' digital marketing.
- Any other job-related duties as and when assigned by the company.
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