Marketing Manager - Singapore

Only for registered members Singapore

1 day ago

$90,000 - $150,000 (SGD) per year *

* This salary range is an estimation made by beBee

Company DescriptionTaki Pets (TAKI) is a modern pet lifestyle brand rooted in the belief that furkids are family and deserves the best. · TAKI specializes in freeze-dried treats using quality human-grade proteins e.g. Wagyu beef, sashimi-grade salmon, Hokkaido scallops, spring la ...

Job description

Company Description

Taki Pets (TAKI) is a modern pet lifestyle brand rooted in the belief that furkids are family and deserves the best.

TAKI specializes in freeze-dried treats using quality human-grade proteins e.g. Wagyu beef, sashimi-grade salmon, Hokkaido scallops, spring lamb, and more.

All products are 100% made in Singapore in-house at our dedicated facility (TAKI Lab), utilizing advanced freeze-drying technology to ensure maximum nutritional value and freshness.

With a commitment to quality and transparency, TAKI is redefining the standards of pet treats with care at every step, offering peace of mind to pet-owners worldwide.

Join us as we enter our next phase of expansion - scaling across digital, offline, and international markets.

Role Description
We are looking for a driven and entrepreneurial Marketing Manager to help accelerate our growth journey.

This is a high-impact role working closely with the Founder and Creative Director, combining performance marketing, commercial strategy, and brand execution.

Our ideal candidate:
You must be comfortable operating in a fast-paced startup environment and taking ownership of measurable results.

Your responsibilities will be to build and grow our key sales channels across e-commerce platforms, CRM systems, offline retail networks, and cross-border markets.

Range of responsibilities:

E-Commerce Growth:
Drive sales across key online channels e.g. Shopee, Lazada, RedMart, Shopify, TikTok Shop; optimise listings, execute campaigns, monitor performance and liaise with platform account managers.

Content & Brand Execution:

Work with Founder and Creative Director to develop campaigns, translate brand storytelling into revenue-driving content, support short-form video and livestreams; confidence in appearing on camera / features when required.

Lead Marketing Calendar plan:
Develop annual marketing calendar aligned with festive seasons, promotional periods and launches; coordinate assets and execution.

CRM & Retention:

Develop CRM systems (email, loyalty, referral programs), grow customer base, improve retention and lifetime value, develop VIP reward programs.

Offline Channel Growth:
Expand presence in pet shops, grooming shops, and dog schools; support sell-through via sampling and marketing materials.

Modern Trade Support:
Work with buyers for physical channels to support listings, promotions and in-store activations.

Cross-Border Expansion:
Drive growth in overseas e-commerce channels (e.g. Shopee, Amazon), lead market testing for selected EU/US markets and develop structured market entry roadmap.

Requirements:
2–5 years proven track record in e-commerce / digital marketing.
Strong operational knowledge of marketplaces and Shopify.
Data-driven mindset with strong commercial awareness.
Comfortable working in a startup environment.
Willing to travel to Tuas when required.
Confident, proactive, and not shy on camera.
Strong team player with growth-oriented attitude.
Passionate about pets (pet owners preferred but not required).

Working arrangement:
Monday to Friday, 9am – 6pm (flexible working hours).
Occasional weekend work required during major campaigns.

Compensation Structure:
Competitive Base Salary
Performance-Based Variable Bonus
Annual Stretch Bonus tied to company growth milestones

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