Marketing Executive - Singapore - HUMAN CAPITAL LEADERSHIP INSTITUTE PTE. LTD.

Description

Roles & Responsibilities

If you are a passionate marketer who thrives in a dynamic and fast-paced environment and has a desire to make a difference in the lives of others, we encourage you to apply for this exciting opportunity.

Reporting to the Chief Experience Officer, this position holder is responsible for the co-ordination and execution of all marketing and communications activities for HCLI and its regional programmes.

Key accountabilities include:

• Contribute to the development and implementation of a comprehensive sales & marketing plan to support the organization's growth objectives
• Manage digital/ social media marketing for HCLI including content ideation, copywriting, social media posts, campaign management etc.
• Manage and optimize paid advertising campaigns across LinkedIn, Google Adwords and other social media channels
• Manage and execute on all aspects of the marketing mix, including social media marketing, events, content marketing (videos, articles), PR and advertising
• Ensure successful end-to-end execution of marketing initiatives
• Work collaboratively with cross-functional teams, including client engagement, alumni relations, and knowledge & solutions (programmes), to ensure alignment and effective execution of marketing initiatives
• Support the development and management of the marketing budget, ensuring ROI on marketing spend
• Analyse and report on the effectiveness of marketing campaigns, using data to drive continuous improvement
• Develop and maintain relationships with key partners, vendors, and industry influencers
• Stay up to date with the latest marketing trends and tools, bringing new ideas and strategies to the organization

Knowledge and Skills:

• Entrepreneurial
• Ability to manage projects from inception through to execution
• Good team player
• Resourceful, flexible and responsive when dealing with internal and external parties
• Excellent written and oral communication and interpersonal skills, with the ability to work effectively with cross-functional teams and stakeholders
• Ability to work under pressure with conflicting priorities
• Experience with new media and internet technologies, digital marketing including SEO, and social media marketing is a plus
• Demonstrated ability to deliver measurable ROI on marketing spend is a plus
• Knowledge of marketing automation tools and CRM systems is a plus
• Experience in the education industry or with leadership development programs is a plus

Experience:

1-2 years of experience in marketing, with a track record of success in developing and executing marketing strategies. We will consider exceptional candidates with fewer years of experience, including fresh graduates.

Education:

Bachelors degree in Marketing, Business or related field preferred