Senior Sales Manager, SEA - Singapore - Benefit Cosmetics

Description

Company Description

YOUR IMPACT

• This pivotal role drives growth and market leadership across Southeast Asian markets (Singapore, Malaysia, Thailand, Indonesia, Philippines) for Benefit local market, aligning to the corporate strategic growth direction.
• You will be responsible for defining and executing sales strategies, optimizing retail performance, cultivating robust relationships with key stakeholders, and leading high-performing sales teams.
• Your mission is to achieve and exceed ambitious sales targets, enhance brand presence, and ensure a cohesive approach across all channels – B&M and online.

Job Description

YOUR MISSION AND KEY ACCOUNTABILITIES

Sales & Business Development Strategy & Execution

• Strategic Planning: Develop and implement overarching short, medium, and long-term sales strategies to achieve overall retail sales objectives, market share growth, and profitability targets across all assigned markets.
• P&L Ownership: Lead and manage the sales organization ensuring agreed targets are met or exceeded for net and retail sales, with accountability on the P&L top lines and selling expenses.
• Market Penetration: Drive overall sales performance (net and retail sales) for the assigned markets, aligning with corporate strategic growth directions and identifying new opportunities to develop business and gain market share.
• Business Planning: Elaborate and challenge business plans with key partners, defining commercial priorities and guiding relevant stakeholders.
• Launch & Animation Support: Ensure effective sell-through of priority categories and successful support for all new launches and animations as per the calendar.
• Market knowledge: Provide qualitative reports and feedback to GM, Marketing and Commercial teams.
• Cross-Functional Collaboration: Ensure a cohesive and aligned approach to all commercially oriented operations and launches, collaborating closely with key internal stakeholders (Training, Marketing, CRM, VM, HR, Finance).

Retail Operations & Performance Management

• Retail Target Setting: Set monthly sales targets and incentive programs in collaboration with Retail Managers, and define retail KPIs for each store, monitoring their achievement.
• Retail Execution: Plan, implement, and optimize sales activities to achieve or exceed objectives in terms of profit, market share, turnover, and sales volume.
• Inventory & Stock Management: Monitor stock levels (sell-in and sell-out), forecasts, and manage sell-in/sell-out budgets (retailer orders, stock levels, BC salaries, bonuses, uniforms, testers). Control inventory at counter level and agent's stocks.
• Service & Client Experience: Monitor the execution, performance, and productivity of services to drive client experience and sales. Ensure google reviews and mystery shopper reviews are at a satisfactory level.
• Retail Standards & Compliance: Ensure operations comply with brand policies and procedures. Oversee guidelines for point-of-sale/brand image (merchandising, visual plan, planogram, stock, BC grooming).
• Digital Tools & Systems: Manage, monitor, and support the execution of retail digital tools and systems for operational efficiency.
• Retail Initiatives: Define and implement retail strategies and action plans to improve business performance, focusing on priority doors including Boutiques. Manage and implement retail initiatives and strategic key projects.
• Pricing Management: Monitor regional pricing and regularly check price positioning in collaboration with the Marketing team.
• Expansion & Renovations: Manage opening/renovation projects
• Reporting & Analysis: Analyze and monitor retail performance KPIs and BC productivity. Provide weekly and monthly landing reports on sell-in/sell-out, retail sales, department ranking, and KPI performance by door and personnel.

Team Leadership, Development & Engagement

• Team Management: Lead and manage the commercial/retail team, including Retail Ops and Admin Executive, Retail Education Managers, Brow and Beauty experts. Collaborate with Marketing with driving the Ecommerce Manager.
• Recruitment, Training and Talent Development: Be involved in the recruitment, training, and development of all retail staff (especially Boutique/Counter Managers), ensuring proper training and identifying/developing specialized BC/BX for career progression. Develop Retail Middle Management on retail and business management competencies.
• Performance Coaching: Drive retail performance through field coaching programs (selling techniques, makeup application, etc.) and implement Retail Excellence programs, identifying talent profiles and development opportunities.
• Motivation & Incentives: Motivate BCs to achieve sales targets and provide excellent service, including developing tactical sales incentives and helping agents motivate BCs through challenges and relevant KPI setup.
• Performance Management: Conduct yearly appraisals, monitor performance, and ensure training/development plans are in place for all designated personnel. Implement recognition programs and engagement initiatives for high-performing field staff.

Reporting & Financial Control

• Regular Reporting: Prepare monthly activity reports focusing on retail performance for the General Manager and regional/global offices.
• Budget Management: Manage sell-in/sell-out budgets, monitor actual vs. budget, and act accordingly.
• Cost Control: Responsible for approving new hires, salary hours, and top hours. Develop quarterly salary investment models.
• Risk Management: Identify and report risks to sales targets, developing strategies and tools to address them in a timely manner.
• Budget Presentations: Lead budget meetings, including yearly regional strategic plans aligned with company strategy/targets.

KEY RELATIONSHIPS

• Internal: Marketing Department, Merchandising Department, VM, Education Department, HR, Finance
• External: Retailers - head offices, store managers, floor managers, Staffing Agencies, Recruiters

Qualifications

WHO YOU ARE

• Experience: Proven experience in Sales/Retail within luxury beauty, retail, or service-related industries. Solid retail operations experience is essential, having ideally managed a retail team of 50 or more.
• Skills:
• Leadership: Strong team leader with a proven ability to lead, manage, motivate, and develop diverse teams.
• Strategic & Analytical: Strategic agility, strong business analytical skills, capable of understanding financial and profit constraints.
• Project Management: Strong planning and project management skills.
• Communication: Excellent communication and presentation skills, capable of building meaningful rapport with retailers, vendors, suppliers, and internal stakeholders.
• Commercial Acumen: Strong understanding of commercial models and sales principles and practices, with an ability to coach others.
• Mindset:
• Entrepreneurial spirit with a strong drive for results and excellence.
• High adaptability to a fast-paced and ambitious environment.
• Modern, contemporary sales approach, positive attitude, and passion for consistently delivering results.
• Quality of service-focused.
• Creative and innovative.
• Committed, Confident, Energetic, Enthusiastic, Fun, Passionate, People Person, with a Winning Attitude.
• You like to travel: 60% of time expected to be in the field

Additional Information

WHAT CAN WE OFFER?

• A challenging role in a fast-moving, ambitious environment, offering daily learning opportunities and passionate team members.
• Beyond this role, your development is a pillar of our ambition. As part of LVMH, we offer a global career perspective with continuous growth within 75 distinguished Houses, fostering a culture of innovation and excellence.