Chief Relationship Officer - Singapur, Singapore - Hastings Deering

Description

Company :

CRM & Data Analytic

· Assist in the formulation and execution of CRM marketing automation, journeys, and processes to achieve business efficiency.

· Leverage CRM tools to analyse customer database, derive insights and execute recommendations together with cross functional team.

· To be the data custodian for the brand. Maintain, monitor, and ensure customer database is updated in line with internal data quality policy.

· Support leads assignment and monitor follow-up tasks closely by the sales team.

· Generate and analyse CRM campaign result, draw insights and propose data-driven ideas and recommendations.

· Identify and propose suitable target audiences / segments for sales / aftersales marketing campaigns.

· Plan and build customer journeys in SFMC

· Identify and extract target database on SFMC

· Set up and schedule eDM blast

· Customer Interaction Centre Management

Day-to-day operations

· Leads assignment for Sales team.

· Customer account creation for new leads.

· Campaign tagging for customers' account.

· Customer profiling, data mining and customer need analysis

· Assist with events such as sending of invitation, confirmation, registration and ensuring target attendance is met.

· Track, generate and analyse weekly sales funnel and campaigns reports.

Job Requirements:

· Diploma/Degree holders in Marketing / CRM / Business Administration.

· 1-2 years of Marketing/CRM-related experience.

· Knowledge of CRM principles and customer journeys.

· Meticulous and well-organised with the ability to multitask under pressure.

· Takes initiative to lead projects and improve job processes.

· Agile and keen to learn new skills.

· People's oriented mindset.

· Keen interest in CRM & Data Visualisation platform such as Salesforce, SFMC, GDMS and / or Tableau

· Comfortable in CRM technical aspects such as integration, API and etc.