Assistant Manager, Digital Marketing - Singapur, Singapore - FAR EAST MANAGEMENT (PRIVATE) LIMITED

    FAR EAST MANAGEMENT (PRIVATE) LIMITED
    FAR EAST MANAGEMENT (PRIVATE) LIMITED Singapur, Singapore

    1 month ago

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    Description
    Roles & Responsibilities

    Responsibilities

    • To forward the company's digital growth and ambition as part of the overall marketing strategy, ensuring synergy and alignment
    • Conceptualise leads performance marketing strategy and manage execution SOPs end-to-end
    • Plan and execute Digital campaigns, including but not restricted to Search, Display/Programmatic, YouTube/ video amplification, Google listings/ pins and Social Media advertising campaigns
    • Measure and report performance of campaigns, and assess against goals across the conversion funnel from impressions to sales.
    • Present campaign results to stakeholders
    • Work with agency to identify trends and insights, and optimize spend and performance based on the insights
    • Plan, execute, and measure A/B tests and conversion tests
    • Collaborate with internal teams to study and constantly optimise users' digital journey and experience
    • Demonstrate leadership and guidance to partners and stakeholders on Digital marketing
    • Share knowledge and train/ educate team members on Digital channels and strategy
    • Evaluate end-to-end customer experience across multiple channels and customer touch points
    • Collaborate with internal team members, agencies and other vendor partners
    • Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate

    Requirements

    • Proven working experience in digital marketing
    • Demonstrable experience leading and managing SEM, Social Media and display advertising campaigns
    • Experience in identifying target audiences and devising effective digital campaigns
    • Experience in optimizing landing pages and user funnels
    • Experience with A/B and multivariate experiments
    • Solid knowledge of Google Analytics
    • Experience in setting up and optimizing Google Adwords / Search 360 campaigns
    • Strong analytical skills and data-driven thinking
    • Up-to-date with the latest trends and best practices in online marketing and measurement
    • Strong powerpoint skills and ability to simplify complex concepts
    • Knowledge of dashboarding solutions like tableau, Datorama and Data Studio would be advantageous
    Tell employers what skills you have

    Tableau
    Leadership
    SEM
    Analytical Skills
    Customer Experience
    Social Media
    Listings
    Marketing Strategy
    Strategy
    Online Marketing
    Thought Leadership
    PowerPoint
    Display Advertising
    Digital Marketing
    Google Analytics

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