Marketing Executive - Singapore - SINGAPORE EXHIBITION SERVICES (PTE) LIMITED

SINGAPORE EXHIBITION SERVICES (PTE) LIMITED

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

PRINCIPAL DUTIES AND RESPONSIBILITIES:

Marketing Strategy Development:

Collaborate with the marketing team and senior management to develop comprehensive marketing strategies aligned with business objectives and target markets.
Conduct market research and competitor analysis to identify trends, opportunities, and best practices within the MICE industry.

Brand Management:

Uphold and enhance the company's brand image through consistent messaging, design, and communication across all marketing channels.
Ensure brand guidelines are followed in all marketing materials and campaigns.

Marketing Promotion:

Develop marketing plans for each event, focusing on attendee acquisition, exhibitor/sponsor promotion, and overall event awareness
Conceptualise marketing collaterals such as brochures, presentations, and videos to support sales and promotional efforts
Work with trade media and partners such as trade associations to extend promotional reach
Plan and make promotional trips to encourage more trade buyers to visit the events and also to encourage more crosspromotional partnership
Conceptualise and manage onsite programmes such as knowledge theatres and technology tours
Management of websites and execution of enewsletters, as well as using the analytics to improve the marketing campaigns
Management of social media sites such as Facebook and LinkedIn

Lead Generation and Conversion:

Implement lead generation strategies to capture and nurture prospective clients through the sales funnel.
Collaborate with the sales team to develop effective lead conversion strategies and optimize lead nurturing efforts.

Other Marketing activities (including but not limited to):

Post-event marketing activities, including follow-up campaigns, lead nurturing, and post event marketing promotions
Manage any adhoc marketing initiatives that arise along the way

Requirements:

Bachelor's degree in Marketing, Business Administration, or a related field.
Proven experience (35 years) in B2B marketing, preferably in the MICE industry or event management.
Solid understanding of B2B marketing strategies, lead generation, and customer journey mapping.
Excellent written and verbal communication skills, with the ability to create compelling content and presentations.
Strong project management skills, attention to detail, and ability to meet deadlines.
Analytical mindset with the ability to use data to drive marketing decisions.
Creative thinker with a passion for innovation and staying up to date with industry trends.
Demonstrated ability to work collaboratively in a team environment.
Knowledge and ability with IT systems including core MS Office packages (Word, Excel, Power Point, Access)