Brand Manager - Singapore - Treasury Wine Estates

Treasury Wine Estates

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

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Description

About us

Treasury Wine Estates (TWE) is a premium focused, global leader in wine with strong positions in key global markets, supported by an unrivalled global footprint, business model, award-winning premium brand portfolio and a talented global team of over 2,500 people.

Listed on the Australian Securities Exchange (ASX), we know that it's the thinkers, makers and doers who have the most impact as we strive towards being recognized as the world's most admired premium wine company.

TWE is the largest exporter of Australian wine to Asia, with our brands '" especially Penfolds, Wolf Blass and Wynns - increasingly well known in the region's more established wine markets.

We have exciting plans in place to develop our Country of Origin offering with recently released wines from the US, France, Chile and South Africa.

What's in it for you

Attractive remuneration and healthcare benefits
20 days of paid annual leave per year
Flexible work arrangement to support your wellbeing
Outstanding career development opportunities to realise your full potential
Collaborative and inclusive culture where people and performance thrive

About the role

To lead the global Wynns and PepperJack plans in Asia, through the creation of long term and short term strategic plans and initiatives to powerfully connect with consumers, shoppers and customers to drive top-line brand growth and EBIT (Brand contribution) in line with total business ambition.

This role is responsible for raising the profile of the global portfolio of brands internally and externally to TWE and building the brands on a global scale in a consistent way.

Long term Global Marketing strategy development for Wynns and PepperJack in Asia.

It is a preference for this role to be based in Singapore, but not a must.

Key Responsibilities/ Accountabilities:

1. Strategy & Planning

Accountable for delivering the 5 year ambition '" brand vision & results / performance through strategic plan creation and in collaboration with regional marketing and commercial teams for the global brand portfolio.
Responsible for developing the 5 year Portfolio and Brand plans (Wines & Markets) through development and definition of channel/market segmentation and identification of strategic priorities for the portfolio globally.
Responsible for ongoing engagement with the regional marketing teams, including shopper, category and sales teams to identify issues and opportunities for both long term and short term success.
Responsible for allocations of the global portfolio of brands across the business.
Responsible for management and strategic allocation of A&P spend for the portfolio of global brands.
Accountable for portfolio review within IBP to identify gaps, issues and pipeline.

2. Equity & Communications

Accountable for the development of the brand positioning and brand architecture (ranges, additions, deletions, exclusives, pack configurations, sizes, product quality strategy) for the global portfolio of brands.
Accountable for all aspects of brand activation guidelines and global toolkit development, to ensure brand strategies can be regionally adopted and implemented.
Responsible for ensuring brand positioning is cascaded and consistently aligned with for all marketing initiatives with the Regional Marketing Directors and others key stakeholders across the Global MLT.
Responsible for developing clear executional guidelines for effective brand stewardship.
Responsible for setting and achieving brand KPIs (eg. Brand health, NSR, GP, BC, BC% and share).
Responsible for the development and communication of the brands communication strategy including developing the brand communication idea, the full 360o campaign idea, agency briefing and management, developing design strategy & guidelines and recommending the communication channel strategy to regions.
Accountable for the development of the PR, digital and media channel strategy.
Accountable for the partnerships and sponsorship strategy for the global brand portfolio.
Responsible and accountable for selecting global agency partners across creative media and design.
Partner with the Wine Ambassador to develop annual plan for Wynns.

3.

Innovation:

Accountable for the development of the innovation plan for the global brands portfolio and associated budget by identifying new consumer opportunities, by working closely with the insights, innovation and supply organisation.
Accountable for managing innovation projects relevant to global brands.

About you

Tertiary level qualification in Marketing
3+ years brand marketing experience with at least 1+ years experience in a global brand
Some global brand building expertise including brand positioning, brand strategy, market development
Some global marketing project experience (e.g. developing and implementing innovation on a multimarket scale, developing and implementing global brand playbooks successfully