Manager/senior Manager, Brand - Singapore - ASCOTT INTERNATIONAL MANAGEMENT (2001) PTE LTD

ASCOTT INTERNATIONAL MANAGEMENT (2001) PTE LTD

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Responsibilities:

Monitor, measure and analyse the positioning and performance of brands within the company and among competitors to identify opportunities and challenges
Ensure brands are differentiated and desirable for targeted guest personas through signature features and programmes, unique guest experiences and branded Ascott Star Rewards (ASR) branded touchpoints
Develop and maintain brand resources including stories, standards and guidelines, and materials; collaborating closely with corporate departments at HQ and various geographies to ensure requirements are clear and relevant
Engage with other departments and clusters to drive flagships and brand pilots, as well as provide support for preopening properties
Spearhead 360brand campaigns for launches and programmes
Serve as brand guardian to ensure alignment of standards and protection of IPs

Requirements:

Degree in Branding, Marketing or Communications
At least 5 years of experience in branding and marketing
Resultsdriven manager who can lead, manage, and execute projects both independently and with external vendors to achieve measurable outcomes
Strong prioritisation and organisation skills
Creative and curious individual who thrives in a dynamic environment and has strong acumen for trends
Team player with good problemsolving skills and who can proactively collaborate with stakeholders across various job functions and countries
Strong writing skills with an excellent command of English language