Manager to Senior Manager, Marketing Partnerships - Singapore - Singapore Tourism Board

Singapore Tourism Board

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

What the role is

To develop and execute partnerships with key stakeholders to enhance destination attractiveness of Singapore and stimulate tourism outcomes such as tourism spend and visitor arrivals through the following ways:
Expand target audience engagement through the reach and network of the partners.
Tap on partners' expertise, technology and data analytics to reach our audiences more effectively and testbed innovative marketing collaborations.
Pool together STB and partners' investment and resources for joint marketing campaigns to create greater business and marketing impact.
Amplify STB's marketing campaigns and strategies in key markets with likeminded partners.

What you will be working on

Strategic Marketing Partnership Development
Engage new and/or existing partners and identify opportunities for collaboration
Negotiate with new and/or existing partners to generate the best possible outcomes (meeting STB's business objectives) for the collaboration
Maintain warm relations with non-partners

Project Management

Marketing campaign management:

Collaborate with partners to drive end to end joint marketing campaigns, from creative development, campaign execution as well as tracking and analysis of campaign performance against marketing strategy and objectives.

Planning and Budgeting:
Manage and track project timelines, budget, and procurement (in line with government procurement procedures)

Measuring Success:
Establish criteria to measure and maximize return on dollar investments in projects to drive business outcomes for both STB and the partners

Partnership Management:
Work closely with partners to drive win-win situations and deliver quality output in a cost-effective and timely manner.

Engagement and Buy-in: Seek buy-in and approvals where necessary across different levels of the organisation.

Key Relations Management

External:
Tourism stakeholders (such as airlines, hotels) and non-tourism stakeholders (such as payment gateways, mobile payment).

Internal:
Divisions within Marketing Group, as well as other business groups such as International Group, Experience Development Group and Corporate Group (Finance, Procurement, Risk Management and Legal)

What we are looking for
years of working experience in a similar capacity

Excellent verbal and written communication skills
Good interpersonal skills
Selfstarter, able to followup on tasks in a timely manner
Enjoy building relationships with internal and external stakeholders to achieve common beneficial outcomes
Strategic marketing partnership experience within the tourism industry will be an advantage