Lead Development Manager - Singapore - Singapore Institute of Technology

    Singapore Institute of Technology
    Education / Training
    Description
    Job Description

    Lead Development Manager

    Posting Start Date: 02/01/2026

    Schemes of Service: Corporate

    Division: SITLEARN

    Employment Type: Fixed Term

    Job Title: Lead Development Manager

    Reports to: Senior Manager, SITLEARN

    Department: Marketing & Insights

    Role Overview

    The Lead Development Manager is responsible for owning and optimizing the entire lead lifecycle, from lead qualification to conversion, call follow-ups, and conducting virtual information sessions. This role ensures that every lead is nurtured effectively through high-touch strategies, timely follow-ups, and personalised outreach that drive higher conversion.

    Key Responsibilities

    Lead Development
    • Manage end-to-end lead development processes, including inbound, outbound, and event-generated leads
    • Design and implement lead scoring models to prioritize sales-ready leads
    • Monitor and manage lead follow-up workflows
    • Oversee response for Service Level Agreements (SLAs) and ensure all leads are contacted within defined timeframes
    • Conduct regular info sessions to drive lead conversion
    • Track and report on call activity outcomes and engagement follow-up results
    • Ensure consistent and timely follow-up calls for high-intent or high-value leads
    • Record call outcomes (e.g., connected, follow-up needed, disqualified) in the Customer Relationship Management (CRM) system
    • Implement lead recycling or re-engagement tactics based on call dispositions

    CRM & Marketing
    • Maintain and enhance the CRM system (e.g. Salesforce) to support accurate tracking of lead interactions, including call outcomes
    • Segment audiences and ensure personalized, automated communications aligned with call engagement history
    • Maintain data integrity, contact history, and compliance
    • Collaborate with Data/IT teams to improve CRM integration and automation

    Analytics & Optimization
    • Analyse lead funnel performance
    • Monitor call-to-conversion ratios and lead follow-up response rates
    • Conduct A/B testing and report on campaign and call cadence effectiveness
    • Provide insights to marketing teams to refine lead acquisition strategies

    Qualifications & Skills
    • Tertiary qualification in Marketing, Communications, Business, or a related field.
    • Five or more years of relevant experience in CRM, lead development, sales enablement, or lifecycle marketing
    • Experience in event management and outreach activities
    • Proven ability to manage call follow-ups in a CRM-integrated environment
    • Proficient in Salesforce, SFMC, HubSpot, or similar platforms
    • Strong understanding of customer journeys, funnel stages, and lead nurturing
    • Excellent communication and project coordination skills

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