Digital Marketing Specialist - Singapore - Kult Virtual Assistants Pte. Ltd.

Description

We are currently seeking a talented and experienced Marketing Specialist to join our dynamic marketing team. As a Marketing Specialist, you will play a crucial role in developing and implementing marketing strategies to promote our products/services, increase brand awareness, and drive customer engagement. This is an exciting opportunity for individuals with a passion for marketing, strong analytical skills, and a creative mindset.

Responsibilities:

1. Marketing Strategy Development:

• Collaborate with the marketing team to develop comprehensive marketing strategies aligned with business objectives.
• Conduct market research to identify target markets, customer segments, and competitive landscape.
• Develop marketing plans and campaigns to drive brand awareness, lead generation, and customer acquisition.
• Digital Marketing:
• Execute digital marketing initiatives across various channels, including SEO, SEM, social media, email marketing, and content marketing.
• Develop and optimize digital campaigns to increase website traffic, conversion rates, and online visibility.
• Monitor and analyze digital marketing metrics and KPIs to measure campaign performance and make data-driven decisions.

1. Content Creation and Management:

• Create engaging and compelling content for marketing materials, including websites, blogs, social media posts, and email newsletters.
• Develop content calendars and manage content distribution across different platforms.
• Collaborate with graphic designers, copywriters, and other team members to produce high-quality marketing collateral.

1. Social Media Management:

• Manage and maintain social media accounts to enhance brand presence and engage with the target audience.
• Develop social media strategies to increase followers, drive engagement, and generate leads.
• Monitor social media trends, track performance, and implement optimizations to improve results.

1. Marketing Analytics and Reporting:

• Track, measure, and analyze marketing campaign performance using various analytics tools.
• Prepare comprehensive reports on key marketing metrics, trends, and insights.
• Provide actionable recommendations for optimization and improvement based on data analysis.