Digital & E-commerce Marketing Manager, Asean - Singapore - Goodyear

Goodyear

Verified Company

Singapore

2 days ago

Posted by:

Wei Jie

beBee Recruiter

Description

Location:
SG - Singapore - GST

Goodyear Talent Acquisition Representative:
Kerr Bianca Beech

Sponsorship Available:
Yes

Relocation Assistance Available:
Yes

Primary Purpose of the Position:

Develop and execute ecommerce trade marketing activity plan to generate the purchase intent from consumers that supports the achievement/overachievement of AOP.
Collaborate with Ecommerce sales team to initiate integrated brand/product/promotion campaigns to improve Goodyear's SOM in Ecommerce channels.
Build Goodyear's consistent brand image across all Ecommerce channels under the aligned brand/product strategy.

Responsibilities:

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Market and Consumer Insight

Understand the growth opportunities of Ecommerce market and Goodyear products in different Ecommerce channels based on the data analysis.
Understand the consumer behavior in various platforms to keep optimizing the media and promotion plan.

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Digital Marketing

Grow and monitor campaign budgets.
Plan and manage the creation of relevant and engaging digital content for publishing onto digital platforms.
Maintaining our social media presence across all digital channels.
Appraise important metrics that affect website traffic, service quotas, and target audience.
Keep up to date with emerging digital platforms, industry trends, and MarTech.

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Promote the Right Brand/Product Message in E-commerce Channels

Ensure consistent brand(s)/products' identity and messages to deploy in ecommerce channels through collaboration with marketing team.
Develop attractive promotional image based on the seasonal promotions to engage with consumers under the brand guidebook.
Leverage the understanding of the market and consumers to optimize the ecommerce media plan to drive traffic to the right products to support the sales target.
Promote the purchase intent through the WOM building and KOL collaboration and other consumer programs in ecommerce channels.

Job Requirements:

Above 7 years working experiences in ecommerce
Minimum 4 years of sales or retail experience
Auto industry or FMCG background would be preferred
Data analysis capability to understand the opportunity for growth.
Excellent communication skill, especially with sales team and ecommerce platforms
Project management skill
Solid Marketing and ecommerce knowledge and sales experience
Drive for results in prioritized manner (balanced sense of urgency)
Innovative and creative thinking to leverage the latest and effective digital tools or marketing assets in ecommerce