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E-Commerce Marketing Specialist - Singapore - BOB THE BAKER BOY PTE. LTD.
5 days ago
Description
Roles & ResponsibilitiesIntroduction:
Join us at Bob the Baker Boy, where our love for artisan baking meets modern innovation. We're a family-like team committed to delivering delightful baked goods made with honesty and heart. As we nurture our online community, we're on the lookout for an E-commerce Marketing Specialist to help us sweeten our online sales and strengthen our connections with customers. Your role will be essential in using data-driven strategies to meaningfully grow our e-commerce revenue and deepen our brand relationships.
Key Responsibilities:
• *Strategy Development:* Design and implement down-to-earth digital marketing strategies that resonate with our brand ethos and meet our sales goals.
• *Performance Marketing:* Oversee PPC, display ads, and retargeting campaigns on platforms such as Google Ads, Facebook, Instagram, ensuring they speak our language and reach the right folks.
• *SEO/SEM:* Tweak our website and its content to improve visibility and organic reach, keeping it friendly and accessible.
• *Email Marketing:* Craft email campaigns that feel more like news from a friend, aimed at welcoming new customers and keeping the regulars coming back.
• *Analytics and Reporting:* Regularly dig into campaign data with tools like Google Analytics to uncover actionable insights that keep us on track.
• *Content Creation:* Team up with our content creators to whip up engaging, honest content that reflects our brand and attracts more visitors.
• *Market Research:* Keep an ear to the ground for the latest in e-commerce trends and competitor activities, making sure we stay relatable and competitive.
• *Customer Journey Optimization:* Make sure every step of the online shopping experience is as pleasant as visiting our bakery.
• *Stakeholder Collaboration:* Work closely with all areas of our business, from IT to customer service, ensuring we're all singing the same tune and delivering warmth in every interaction.
Key Performance Indicators (KPIs):
• *Revenue Growth:* Meet and surpass monthly and yearly e-commerce sales goals.
• *Conversion Rate Improvement:* Boost the e-commerce conversion rate through genuine and thoughtful enhancements.
• *Customer Acquisition Cost (CAC):* Keep an eye on costs, striving to bring new customers aboard affordably.
• *Customer Retention Rate:* Foster loyalty and encourage repeat visits with engaging and heartfelt marketing.
• *Traffic Growth:* Increase site visits through a mix of organic and paid efforts that reflect our friendly approach.
• *ROI on Marketing Spend:* Ensure every dollar spent returns maximum value to our business and community.
• *Email Campaign Performance:* Improve engagement with emails that customers actually look forward to.
• *Social Media Engagement:* Build stronger bonds and engage more deeply with our social media family.
Requirements:
• Bachelor's degree in Marketing, Business Administration, or a related field.
• At least 3 years of experience in e-commerce marketing, ideally within the food and beverage sector.
• Skilled in using digital marketing tools and platforms, including Google Analytics, AdWords, and major social media sites.
• A knack for analyzing data and using those numbers to tell stories and solve problems.
• Excellent communication skills, with a flair for speaking "human" rather than "marketing."
• A creative mind, seasoned in dreaming up initiatives that drive genuine growth.
Why Join Us?
• Company with Clear Direction, Alignment and Core Values
• Company that cares for your welfare and employee's fulfillment
• Regular company outings, celebrations and cake credits
Well Organised
Product Marketing
Social Media
Marketing Strategy
Marketing Communications
Administration
CPA
Online Marketing
Content Marketing
Digital Marketing
Customer Acquisition Strategies
Bonds
Communication Skills
Affiliate Marketing
Customer Service
Google Analytics
Content Development
PPC
Brand Awareness
