Marketing Communications Manager - Singapore - TRUST RECRUIT PTE. LTD.

TRUST RECRUIT PTE. LTD.

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Take charge of the organization's Corporate Communications, Branding, Marketing, and Media relations.

Develop and nurture enduring relationships with vital stakeholders, strategic partners (including the Panel of Experts), and local/overseas media outlets. Actively identify, secure, and facilitate toptier media coverage opportunities, including interviews, coffee sessions, byline placements, and commentaries. Priority is placed on international and regional mainstream media or trade publications.
Shape the social media strategy and craft timely, relevant content for the organization's social media platforms. This includes a minimum of 2 posts per week, crafting/editing posts, developing accompanying creative content (static images, short videos), and updating on unfolding events to enhance the brand's online presence. Final content will be published on LinkedIn.
Facilitate media engagements as needed, encompassing the creation of spokesperson briefing documents and drafting responses for interviews/statements.
Draft media releases/materials as required and monitor/tracker related media coverage upon publication/broadcast.
Manage both traditional and digital communication channels, which includes updating social media and website content and making design changes.
Adapt and compose editorial content with inputs from company and/or its partners (article copywriting). Develop a localized version of the article for pitching to incountry media, potentially translating it into the local language for company's target markets.
Strategize, conceive, and execute marketing campaigns for company's key initiatives. This encompasses campaign ideation, strategy development, and asset and collateral design if necessary.
Support management and project teams in corporate/regional marketing activities and program launches, encompassing event planning, organization, and execution.
Serve as the brand guardian by ensuring all corporate materials align with the Corporate Communications, Design, and Brand guide. This includes items such as corporate presentation decks, collaterals, boilerplates, factsheets, logos, and posters.
Conduct independent research and evaluation, including SWOT analysis, competitor/industry research, stakeholder interviews, to assess company's brand positioning among the target audience.
Refresh and update the brand positioning, bolster the communications strategy and message framework to align more closely with company's growth and objectives. The aim is to effectively articulate this narrative and strategy to both external and internal audiences, aligning with the parent company.
Translate content into local languages if necessary for company's target markets, using certified translation services.

Job Requirements:

Possess a Diploma/Degree in Marketing Comms/Corp Comms/Journalism or a related field.
Have a minimum of 2 years' experience in corporate communications or marketing.
Exhibit meticulous attention to detail and a strong track record in multitasking.
Demonstrate effective oral and written communication skills.
Display the ability to work independently and collaboratively within a team, showcasing proactive initiative.
Handson experience in social media management, supported by a portfolio, is advantageous.
Basic photography skills and familiarity with Desktop Publishing tools and design software like InDesign, Photoshop, Illustrator, are advantageous.

HOW TO APPLY:

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