Assistant Manager, Market Development - East Region - Scoot

    Scoot
    Scoot East Region

    1 day ago

    Description

    Summary
    We are searching for a passionate and experienced Assistant Manager, Market Development & Media Planning to support the execution of market strategies, digital media plans, and partnership initiatives across multiple markets. You will be part of the Performance Marketing, Market Development & CRM team, helping out while our team mate goes on maternity leave

    Job Description
    Our ideal candidate is detail-oriented, proactive, and comfortable managing multi-market workstreams in a fast-paced environment.

    Responsibilities
    Market Development & GTM Support

    • Lead the planning and execution of Go‑To‑Market (GTM) strategies for assigned markets, ensuring alignment with growth priorities.
    • Oversee market insights and competitive analyses, translating findings into actionable strategies.
    • Provide strategic recommendations to cross‑functional partners (Performance, CRM, Partnerships, Sales) as part of campaign planning.
    • Manage and maintain project and team budgets
    • Oversee project timelines and implementation dates, ensuring timely delivery of all projects as planned

    Media Planning & Campaign Execution

    • Develop media plans across digital, social, and traditional channels, ensuring strategic coherence and budget effectiveness.
    • Manage relationships with media agencies, ensuring excellence in briefings, timelines, asset delivery, and campaign implementation.
    • Monitor campaign performance and provide optimisation recommendations to meet KPIs and maximise ROAS.
    • Ensure all post-campaign analyses are delivered with high quality and clear strategic implications.

    Marketing Partner Management

    • Be the strategic lead for tourism boards, airport authorities and other related industry partners from a marketing front.
    • Oversee the planning, negotiation, and delivery of joint campaigns, ensuring brand alignment, ROI accountability, and strong collaborative partnerships.
    • Ensure all partnership workstreams, approvals, and deliverables are managed effectively by the team.

    People Management

    • Manage and mentor junior team members, providing coaching, workflow direction, and performance feedback
    • Allocate resources, delegate tasks effectively, and ensure team members deliver high-quality work.
    • Promote a positive, collaborative team culture with clear expectations and operational discipline.
    • Elevate team capabilities by nurturing skill development in media planning, campaign management and partnership handling.

    Requirements

    • Bachelor's degree in Marketing, Business, Communications, or related field.
    • 7+ years of direct experience in marketing, media planning, market development, or related roles

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