Marketing Manager - Singapore - Longbridge

    Longbridge
    Longbridge Singapore

    22 hours ago

    $90,000 - $150,000 (SGD) per year *
    Description

    Overview

    We are looking for a passionate marketer who loves coffee culture and has a sharp sense for social media and brand marketing. You will be responsible for developing and executing the brand's overall marketing strategy — enhancing store visibility, user engagement, and brand awareness — to build a distinctive and warm coffee brand combining investment concept.

    Key Responsibilities

    1. Social Media Management – Plan, create, and publish engaging content across multiple platforms (such as Instagram/FB/Tik Tok/ Xiaohongshu &etc) to drive interaction and follower growth.
    2. Brand Campaigns – Plan and execute integrated online and offline marketing campaigns (including new product launches, seasonal promotions, and brand collaborations) to amplify brand exposure.
    3. Brand Identity Management – Maintain consistency in brand visuals and tone across stores, social media, and promotional materials.
    4. Data Analysis & Optimization – Track marketing performance across channels, generate regular reports, and propose actionable optimization strategies.
    5. Cross-Functional Collaboration – Work closely with store operations, design, PR, and partnership teams to ensure seamless project execution.
    6. KOL / KOC Partnerships – Identify, manage, and collaborate with content creators and local influencers to drive brand engagement and awareness.

    Qualifications

    1. Minimum 3 years of experience in brand or social media marketing (experience in F&B, lifestyle, or FMCG industries preferred).
    2. Strong understanding of major social media trends and algorithms, with solid skills in content planning and storytelling.
    3. Creative mindset with a good sense of aesthetics; capable of producing short videos or visual content independently.

    Bonus Point: Passion for trading and investment

    * This salary range is an estimation made by beBee
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