Digital Marketeer - Toa Payoh, Singapore - Coursemology Pte Ltd

Description

• Manage wordpress website

• Google Ads / Facebook

• TikTok / Instagram
• CRM Zoho
• Campaign Zoho
• Work with internal stakeholders to develop overall integrated campaign paid media strategy and plans, outlining key marketing themes, messages and offers throughout the year.
• Manage all key performance channels including organic and paid search, display, social media and programmatic media buys.
• Benchmarking, monitoring and analysing performance against conversions, traffic, engagement metrics, and ROI goals.
• Ensure budget and KPI pacing to target across all campaigns.
• Continuously recommend ideas/tactics to internal stakeholders for campaign optimisation.
• Drive datadriven analysis and insights to improve campaign effectiveness and value. This includes analytics to measure onlinetooffline contribution and cross channel impact.
• Analyse ongoing performance to identify campaign trends and key insights to ensure proactive solutions are regularly presented.
• Regular maintenance of website's SEM health.

• Minimum 3 years' relevant working experience in Google Ads, Facebook ads, Marketing, especially digital, social media, paid media, and data analytics (GA4).
• Highly analytical and must have experience in reporting & analysis on Google Analytics. Demonstrate expertise in analysing and acting on marketing data.
• Strong understanding and understanding of Social Media Marketing and/or Display Marketing.
• Excellent interpersonal and communications skills, to liaise with crossfunctional working teams.
• Willingness to learn, enthusiasm and personal motivation is paramount.

• Social media management: 1 year (preferred)
• Digital marketing, media, data analytics: 3 years (preferred)

• Monday to Friday

• 13th month salary
• Yearly bonus