- Develop integrated marketing campaigns and lead the post-sale engagement, retention, and growth ofour customers, partnered closely with the sales team.
- Develop and monitor automation campaigns to attract new client prospects to engage with our brands.
- Drive sales prospects to our event websites and through the buying cycle from awareness to booth purchase.
- Support in uncovering and identifying upsell opportunities during the customer's lifecycle.
- Conduct lead generation campaigns and identify new opportunities to grow the client database year on year
- Measure and report on campaign performance to key internal and external stakeholders, highlightingrevenue risks, opportunities and changing landscapes.
- Work as part of a cross-functional team to deliver successful in-person and virtual events.
- Foster a test-and-learn mindset, constantly analysing and optimising campaigns.
- Minimum 4 years in marketing events.
- Demonstrable experience in Campaign Management, forming and executing a strategy that raisesawareness, generates interest and desire, and solicits action. Leveraging multiple techniques andchannels to achieve objectives.
- Direct response marketing experience; soliciting a call to action, generating demand for sales or an endsale.
- Building and maintaining relationships and understanding client needs.
- Managing senior stakeholders and large complex clients.
- Demonstrable knowledge of the competitive landscape.
- Strong collaboration and communication skills; written, verbal, presentation
Marketing Manager - Singapore - SINGAPORE EXHIBITION SERVICES (PTE) LIMITED
Description
Roles & ResponsibilitiesJob Description
Asia Tech X Singapore (ATxSG) - home to established telecoms and tech events: CommunicAsia,BroadcastAsia, SatelliteAsia, and TXLR8 Asia - is a leading platform at the forefront of technologicalinnovation and business excellence in the heart of Asia. As the epicenter for groundbreaking ideas, cutting-edge technologies, and influential thought leaders, ATxSG is committed to shaping the future of the techindustry. ATxSG's mission of "Tech for good," advocates that technology and innovation can be powerfulagents of positive, sustainable change. We believe that by uniting people, sharing information, and fosteringinnovative ideas, we can catalyse transformative advancements that positively impact lives.
As we continue to grow and evolve, we're seeking a talented and driven
Marketing Manager – Client to join our team. The Marketing Manager - Client is a motivated, resourceful and responsible individual whorelishes in working in a fast-paced environment. We are looking for a proactive, highly organised, outgoingprofessional who is a real team player and has excellent communication skills.
Be part of an ambitious and highly committed team, who isn't afraid to push boundaries and disrupt thestatus quo. Be ready to take on key challenges from day one, under the guidance of a supportive leadershipteam who will encourage your personal development and offer you new opportunities.
In this role you will:
Qualifications
What you'll need...
Lead Generation
Excellent Communication Skills
Budgets
Advertising
Product Marketing
Social Media
Marketing Strategy
Marketing
Strategy
B2B
Digital Marketing
Communication Skills
Integrated Marketing
Team Player
Personal Development
Business Excellence