- Build and manage the creative strategy roadmap, operations, optimisation and growth of the brand's social campaigns and evergreen content across APAC
- Track and analyse performance to craft actionable insights and provide strategic business recommendations
- Keep up to date with content-related digital and social best practices and industry trends to identify opportunities for engagement
- Build and drive new creative ideas to meet social media targets and objectives, with effective presentation of ideas to internal stakeholders across countries and levels
- Evaluate trends, assess new data and keep up-to-date with the latest marketing techniques.
- Leading strategic and creative development across regional social marketing projects, offering data-driven directions at every stage of the process, including planning, creative creation, execution, measurement, and optimization.
- Monitoring the success of the campaigns as they run, suggesting changes and improvements where necessary.
- You help to ensure that the solutions we generate have the best possible impact on the brands by validating insights and ideas at every step, taking into consideration both objectives and opportunity costs.
- Brainstorm and develop exceptional and well-crafted strategies that meet our client's requirements.
- 5+ years of experience creating awesome work for top brands, preferably with a mix of in-house and creative agency experience,
- A strategic and creative thinker who is able to navigate around an always-on social landscape and roll with the changes in a dynamic environment
- Experience in effectively communicating and influencing business stakeholders across countries in APAC
- Proven track record of developing sound digital strategies and running innovative campaigns that meet target goals
- Excellent analytical skills to measure success and inform future content and digital initiatives, experience with social media analytics platforms (e.g. Sprinklr) preferred
- Solid project management experience and commitment to quality and attention to detail
- Experience working with creative agencies and internal teams to drive media execution
- Passionate about working as part of a larger team to deliver a common goal
- Exceptional verbal and written English communication and presentation skills and, ideally, fluent in another language to support the projects spanning across APAC.
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Creative Strategist - Singapur, Singapore - Maker Lab
Description
Grounded in a talent-centric mindset, Maker Lab is a marketing agency designed to build decentralised technology-led agency teams, rooted in collaboration with clients from the ground up. Maker Lab's cross-functional teams of multidisciplinary specialists are embedded into client teams across digital marketing competencies — from measurement & analytics to content production.
Creative Strategist
(12 months fixed-term-contract)
As a Creative Strategist supporting our client - one of the world's largest technology companies, you will be tasked with helping them grow their social media credentials across different platforms and target audiences.
You will help build and manage the creative strategies, campaigns and content marketing continuously. You'll collaborate closely with internal teams of different product areas and marry measurement and creative social campaigns. You'll play a pivotal role in bringing what's on trend in social media and be the native social strategist for the team. You'd be a great addition to our team if you're a dynamic and creative thinker with a strategic mindset. Our mandate is to create an unprecedented stream of culture-defining brand work.
Role:
You:
Please note: due to the high volume of applications, only successful candidates will be contacted with a follow-up introduction email. If you do not receive an email from Maker Lab, your application has been unsuccessful this time around. Look out for future roles By submitting your application, you consent to the collection, use and disclosure of your data by the Maker Lab team for the purposes of your application. Where your application contains personal data of third parties, you confirm that you have obtained all necessary consents to provide the Maker Lab team with such personal data and that we may collect, use and/or disclose such data in accordance with the Personal Data Protection Act 2012.
