Senior Director, Brand Marketing, Premium - Singapore - Marriott International, Inc

Marriott International, Inc

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Job Number

Job Category Sales & Marketing

Location Singapore Regional Office, 2 Harbourfront Place #06-08, Singapore, Singapore, Singapore VIEW ON MAP

Schedule Full-Time

Located Remotely? N

Relocation? N

Position Type Management

JOB SUMMARY

Develops strategy and manages execution of brand marketing programs and initiatives for all Premium & Select Brands in APEC
Partners with the respective global and continent brand teams to align consumerfacing messaging and drive brand reputation
Partners with the respective global, continent, regional/area marketing teams to localize the expression of the brands with full funnel efforts, not limited to PR, advertising, communications, etc. in the respective markets in APEC
Partners with the loyalty marketing team to associate our awardwinning Brands and drive affiliation to Marriott Bonvoy.
Partners with loyalty, F&B and brand contents team to develop relevant programs to grow and activate our key source markets.
Partners with the Performance and Digital teams to deliver efficient and effective media plans, including the brands' social media strategy.
Works with area marketing teams to develop effective continent and country/market level marketing programs that continuously drive brand awareness, preference, market share and topline performance.

SCOPE

Brand marketing for all Premium & Select Brands for the continent.
Destination marketing, focusing on leisure travel, partnering with Area teams to deliver desired results.

CANDIDATE PROFILE

Education, Experience & Requirements

University degree required. Master's degree in related field preferred but not essential.
Five or more years of managerial experience, supervising and mentoring staff; international work experience strongly preferred.
Languages: Proficiency in English required; proficiency in reading and writing in other Asian languages strongly preferred.
Lodging industry experience is strongly preferred.
Experience with establishing and managing budgets.
Prior brand management and marketing experience required.
Experience and knowledge of destination marketing preferably in hospitality or consumer brands
Experience managing and directing strategic partners / agencies / vendors. Demonstrated relationship marketing skills a must.
Prior experience developing integrated brand marketing campaigns across channels (digital, social, buzz, PR, sales) is required.
Experience partnering efforts with global brand management and marketing teams is strongly preferred.
Experience managing and marketing luxury and lifestyle brands is strongly preferred.
Proven ability to lead and work with crossfunctional teams in support of specific business priorities.
Demonstrated ability to take complex projects and efforts from conception to successful execution.
Ability to solve problems quickly, think creatively, and satisfy Internet speedtomarket requirements.
Ability to simultaneously manage multiple projects.
Experience working with associates/ vendors/ customers in remote locations and international markets (multiple time zones).

CORE WORK ACTIVITIES

Brand Strategy & Planning

Partners with the Area Directors of Marketing and key HALO hotels and new openings to develop their overall business plans.
Educates/ communicates on brand strategy, positioning, voice, strategic pillars and competitive environment.
Educates/ communicates consumer insights, ROI to Brand team; partnering VP Marketing
Colead strategic Brand partnerships through criteria rating to deliver desired outcomes.

Brand Performance & Development

Pulls through global brand marketing strategies while ensuring alignment to APEC or country/market specific objectives.
Is responsible for the effective pullthrough and localization of new brand marketing or partnerships initiatives in the APEC region.
Partners with VP Marketing, Brand Management and AVPs and area teams to ensure owner community and other key stakeholders are well informed with regular brand marketing updates.
Constantly monitors brand performance and develops appropriate actions with the relevant cross function teams to achieve the brand and continent objectives.

Operations & Culture

Is responsible to partner with Brand Management Leaders for regular brand marketing communication with the field and hotels.
Provides openings and/or conversions support for new hotels, particularly HALO properties and coordinates with openings and regional teams to ensure all elements of the 'marketing efforts' are executed on brand.
Provides marketing input on the turnaround process for offstrategy hotels.

Marketing & PR

Is responsible for developing and executing effective brand marketing programs that achieve/surpass brand and continent performance goals.
Is responsible for executing customerfacing brand communications, not limited to brandvoice copywri