Marketing & Programs Specialist - Singapore - SEMI SOUTHEAST ASIA PTE. LTD.

SEMI SOUTHEAST ASIA PTE. LTD.
SEMI SOUTHEAST ASIA PTE. LTD.
Verified Company
Singapore

3 weeks ago

Wei Jie

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Wei Jie

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Description

THE ROLE:


CORE RESPONSIBILITIES:

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Ensure branding consistency:


  • Oversee and integrate branding, marketing communications, and sales functions into a unified strategic process.
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Market SEMI products & services:

  • Develop sales collaterals, promotional and marketing materials for SEMI products and services. Interface with creative services, event planning, public relations, other internal specialists and external agencies to drive on-line and onsite marketing experience and assets.
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Product marketing:


  • Translate broad concepts and business strategies into structured product marketing plans. Manage product lifecycles, and product positioning in the marketplace.
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Support marketing communications:


  • Contribute regular updates to the SEMI Southeast Asia & Global newsletter and support press writing. Communicate through posting of SEMI & industry news & events via social marketing channels.
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Promote programs - Coordinate marketing efforts with speakers, instructors and SEMI departments to provide content for the development of promotional materials.
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Ensure programs plans are achieved - Coordinate project scope and plan logistics such as timelines, speaker and attendee materials, facilities, catering, audio-visual equipment and any additional requirement for program.
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Meet presentation requirements - Work closely with speakers to ensure presentation content complies to formats, guidelines and deadlines.
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Communicate results
  • Assist with the program evaluation process and compile evaluation reports. Liaise between speakers and the media to provide content for publication.

CRITICAL SUCCESS FACTORS/SKILLS:


  • Ability to persuade without direct authority.
  • Excellent communication skills, strong writing skills and fluent and effective presenter
  • Creative and innovative
  • Systematic in approach
  • Fast learner and independent thinker
  • Customerservice oriented
  • Social media savvy

FOUNDATIONAL KNOWLEDGE OR PRACTICAL EXPERIENCE:


  • 1+ years of experience in marketing or related fields
  • Experience with global semiconductor markets and technologies is a plus
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