Senior Media Buying Analyst - Singapore - Staffondemand Pte. Ltd.

Description

Job Description:

• One of the Top Leading Digital Marketing Agency in Singapore
• Career Development Opportunity
• Central

Responsibilities:

• Develop and execute comprehensive digital marketing campaigns across various platforms including Google, Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Implement programmatic advertising strategies to optimize ad spend and maximize return on investment (ROI).
• Conduct thorough audience research to target and create detailed buyer personas for more effective marketing strategies.
• Plan and manage media across different channels, tailoring strategies according to the stages of customer engagement and target demographics.
• Oversee the management of e-commerce shops, including inventory management for a large number of SKUs.
• Lead and direct the Media Buy Team to effectively conduct media buy campaigns across different platforms and channels to achieve success for numerous accounts.
• Handle multiple advertising campaigns for various accounts, ensuring each is customized to meet the client's specific needs and goals.
• Utilize digital marketing tools such as Optimyzer, Supermetrics, Data Studio, and Google Analytics to analyze campaign performance and make data-driven decisions.
• Multitask effectively, managing several campaigns simultaneously while maintaining attention to detail and meeting deadlines.
• Provide leadership and mentorship to junior staff, offering guidance and support, including remote team members.

Requirements:

• Preferably experienced with various social media platforms including Google, Facebook, Instagram, LinkedIn, TikTok, and YouTube.
• Familiarity with programmatic advertising.
• Knowledgeable in audience targeting and creating buyer personas.
• Ability to plan media for different stages of engagement and target audience.
• Previous experience managing e-commerce shops and large SKU inventory for e-commerce marketing.
• Managed a minimum of $1M in ad spend per annum.
• Experienced in handling multiple campaigns for different accounts, with agency experience preferred.
• Proficient in using tools such as Optimyzer, Supermetrics, Data Studio, and Google Analytics.
• Capable of multitasking and managing multiple campaigns simultaneously.
• Must have experience in managing junior staff, including remote team members.

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We regret that only shortlisted candidates will be notified.

StaffKing Pte Ltd (20C0358) | Trance Teu (R