Consumer Market Insights Lead Manager - Singapore - GIVAUDAN SINGAPORE PTE LTD

    GIVAUDAN SINGAPORE PTE LTD
    GIVAUDAN SINGAPORE PTE LTD Singapore

    1 week ago

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    Description
    Roles & Responsibilities

    Consumer Market Insights Lead Manager - Your future position?

    Location: 1 Pioneer Turn, Singapore

    Reporting to: Category Director - Personal Care

    As a Consumer Market Insights Lead Manager at Givaudan, you will coordinate and execute regional market research projects and build consumer understanding following business objectives. Regional specific expertise.

    Main Responsibilities

    • Project Management: Lead cross-country or cross-category CMI projects (such as Fragrance Family), align test design and protocol, ensure quality execution and accurate analysis at regional level
    • Data Management: Manage CMI database of historical projects across APAC countries with the support from CMI managers, to ensure data is stored centrally and database is standardised and updated for cross category reference.
    • Continuous Improvement: As champion of some CMI tools (such as PRISM) and partner with CMI managers to implement new CMI methods in project context to build more in-depth consumer understanding. Collaborate with CMI managers and Marketing on maintaining category tools (such as Country Guide).
    • Mentoring: Coach CMI managers/Junior managers on agency identification, preparation of fieldwork protocol, questionnaire design and data analysis
    • Act as MR expert in direct contact with clients, to discuss and review CMI strategies, methodologies and results.
    • Act as CMI business partner for internal stakeholders, working on projects throughout the development cycle providing in-depth interpretation of results to guide fragrance development and selection and to help to build rationale to support submissions

    Main Qualifications

    • Minimum 5 years experience in consumer market insights
    • Bachelors Degree in any field are welcome
    • Expertise in data analytics and presentation

    Our Benefits

    • Attractive package with benefits
    • Excellent opportunities for progressive learning and development
    • A creative team environment that will inspire you
    • Comprehensive healthcare plans
    • PTO and family leave
    Tell employers what skills you have

    Market Research
    Budgets
    quantitative market research
    Consumer Insights
    Data Management
    Project Management
    Qualitative Market Research
    Test Design
    Data Analytics
    Personal Care