- An experienced marketer with at least 8 years of working experience in consumer marketing, brand management and/or country marketing with local Philippines market knowledge
- You speak and write proficiently in Tagalog and English
- Passionate about music, podcasting and the digital audio landscape with comprehensive knowledge of local competitors as well as key music scenes, genres and artists
- Expertise in media planning, creative development, content marketing, performance marketing, partnerships and experiential
- Possess good relationships within the marketing, agency and technology space within the Philippines market
- Shown experience in tailoring global brands to local, domestic audiences or vice versa
- Exhibit a proactive, collaborative demeanour, with a passion for the Spotify brand and able to empower and encourage the wider team
- Have creative and strong analytical thinking, a confident communicator, allowing you to work cross-functionally and autonomously with multiple partners in many time zones
- Excellent communication skills both verbal and written to continuously provide and receive constructive, meaningful feedback cross-functionally
- Proficient in all forms of Google Workspace products
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Marketing Manager Philippines - Singapore - SPOTIFY SINGAPORE PTE. LTD.
1 week ago
Description
Roles & ResponsibilitiesAt Spotify, we're focused on providing the right audio content for every moment. We've connected millions of people to their favorite songs + podcasts, and created a service that people use to discover and share the content they love. Today, we are seeking an outstanding Philippines Marketing Manager to join the SEA Consumer Marketing team in Singapore.
The core responsibilities as Marketing Manager involves driving the planning and execution of marketing efforts within the region. The role will deliver campaigns in line with global brand guidelines and the local marketing strategy. Working closely with the regional marketing team and cross-functional stakeholders, you will conceive, implement and analyse tactical and localised initiatives to grow Spotify within the Philippines market, as well as being the go-to representative for all marketing activities across the region.
Reporting to the SEA Marketing Lead, your mission will be to drive brand awareness and consideration in the Philippines market, whilst facilitating increased user penetration locally. Experience in interpreting consumer trends, audience and data insights and translating them into meaningful marketing campaigns is essential, as is the ability to translate highly strategic marketing bets into regional tactical executions.
You will work closely with regional cross-functional teams including Music, Studios, Subscription, Strategy Ops, Comms, Social, and BD Partnerships. You will be based in Singapore.
What you'll do:
Plan, execute and optimize marketing campaigns and initiatives in collaboration with external creative agencies, media agencies and internal partners for the Philippines market
Ensure all marketing activity feels local, personal and deliver significant measurable growth
Work closely with the marketing and cross-functional teams in developing the Philippines consumer marketing strategy ensuring all regional activity is linked directly to brand and user growth targets across both acquisition and retention
Partner with the Music and Studios teams to develop content campaigns that are impactful for our industry partners and creators
Lead, plan and optimize the local budget for the region to ensure marketing activities executed are consistently ROI-optimized
Identify primary target audiences and deliver outstanding consumer-facing campaigns specifically for the Philippines market
Work with cross-functional teams to drive local market bets that positively impact both brand metrics and business targets in key territories
Collaborate with global teams, including growth/performance marketing, to drive all facets of the consumer funnel
Who you are:
Excellent Communication Skills
Marketing Strategy
Translating
Strategy
Interpreting
Content Marketing
Tailoring
Freight
Brand Management
Media Planning
Shipping
Tagalog
Brand Awareness