Manager - Marketing - Singapore - DP WORLD ASIA PACIFIC PTE. LTD.
Description
Job Description & RequirementsThe incumbent should have an in-depth understanding of DP World's products and solutions, its customers and their presence to craft and own marketing strategies
The role is responsible for designing, implementing and monitoring effective marketing strategies that align with the organization's business goals.
This requires working closely with the rest of the leadership team, overseeing internal Marketing teams, and playing a significant role shaping DP World's strategic planning.
- Develop and execute a regional offline brand marketing and customer acquisition strategy in coordination with relevant teams
- Develop and execute regional product launch and promotion campaigns in coordination with relevant teams
- Manage BTL campaigns such as hosting Webinars and organizing roadshows in industry trade conferences
- Measure and fine tune marketing campaigns to achieve business objectives
- Develop and implement consistent marketing processes and systems regionally
- Participate in product and business strategy discussions, and help shape the business's roadmap
- Oversee relationship with key agencies and 3rd party vendors
- Coordinate with Global and Country to align marketing strategy/policies.
- Assume coownership for the whole of B2B communication
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