Travel Retail - Singapore - Shiseido

Shiseido

Verified Company

Singapore

3 weeks ago

Posted by:

Wei Jie

beBee Recruiter

Description

Travel Retail - Brand & Marketing Associate:

Date:6 Jun 2023

Location:
Singapore, 01, SG

Company:
Shiseido

ABOUT SHISEIDO TRAVEL RETAIL

Shiseido Travel Retail was established as the regional headquarters for Shiseido's global duty-free business, which includes operations in airports, downtown stores, border shops, airlines, and ferries.

MAIN PURPOSE

Reporting directly to the Brand & Marketing Manager, you will gain hands-on experience in localizing marketing strategies and developing insight-driven 360 marketing activities that are meaningful for the channel while ensuring brand consistency across Travel Retail markets worldwide (Asia, EMEA and America).

You will be tagged to the Clé de Peau Beauté, IPSA & THE GINZA cluster.

You will be exposed to brand management fundamentals and the Travel Retail beauty industry with premium skincare brands.

Other learning opportunities include a deeper understanding of the business value chain, the quick-evolving Chinese consumer digital & social landscape, and stakeholder management skills from working with people from various functions and countries.

KEY RESPONSIBILITIES

Marketing

Monitor market trends, and research consumer markets/competitors' activities to identify opportunities.
Support the seasonal launch updates including launch books and forecasting, retailer presentations, Outpost Support, Planning of Skincare Strategy Day, data management & analysis, adaptation & localization of creative content and marketing collateral.
Facilitate asset requests from multiple stakeholders.
Manage production of collaterals with vendors.
Maintain and enhance marketing file management (distribution, assortment, pricing, and translations masters).
With the guidance of the Brand Manager/Director, work closely with internal and external agencies to ensure the creative and innovative deliverables (campaign, events, tool kit) are implemented by the regional marketing teams.

Digital

Support the management of social media account, such as WeChat Calendar vetting, WeChat post vetting, management and campaign content creation tailored for Travel Retail Asia's business.
Assist in the development of social media toolkits and enhanced eCommerce content.
Manage & maintain e
Commerce product information.
Provide support for the launch of new digital initiatives and features, participating in UX/UI design, content setup, and testing to launch.
Support influencer campaigns & management of digital ad creatives.
Conduct research to derive best practices on digital and social media platforms.

Reporting

Support biweekly competitor reports for internal communication as well as monthly sales report submission.
Assist in monthly sales reports and internal marketing rollouts.

SKILLS & REQUIREMENTS

Undergraduate or Postgraduate majoring in Marketing, Business Administration or equivalent
Effective communication skills (verbal & written)
Proficient with Microsoft Office
Selfer
Positive, enthusiastic and collaborative cando mentality
Encompasses a collaborative spirit of working
Comfortable with numbers and analysis of data
Meticulous and attention to detail
Ability to multitask effectively, managing multiple projects while being cognizant of deadlines and priorities
Strong command of the Chinese language is a bonus

Job Segment:
Branding, Brand Manager, Data Management, Marketing, Data, Research