Marketing Manager - Singapore - HELLOAPP PTE. LTD.

HELLOAPP PTE. LTD.

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Job Responsibilities 工作职责:

1)

Advertising planning and execution:
Developing advertising plans and execution strategies based on marketing strategies and objectives.

Selecting appropriate social media platform such as FACEBOOK, INSTAGRAM, LEMON8, 小红书, TIKTOK and the internet to convey advertisement to target audiences.

广告策划和执行:
根据市场营销策略和目标,制定广告计划和执行方案。选择合适的网络媒体平台如面子书、INSTA、LEMON8、小红书、TIKTOK、互联网等,将广告传达给目标受众。

2)

Media buying and management:
Collaborating with media agencies to purchase media and reserve advertising space.

Monitoring the effectiveness of advertising placements, tracking metrics such as exposure and click-through rates, and optimizing and adjusting based on data.

媒体购买和管理:
与媒体代理商合作,进行媒体购买和广告位预订。监测广告投放效果,跟踪广告曝光和点击率等指标,并根据数据进行优化和调整。

3)

Market research and analysis:

Research market trends, competitors, and target audiences, conducting market research and data analysis to provide decision-making support and marketer insights for advertisement placement.

市场调研和分析:
研究市场趋势、竞争对手和目标受众,进行市场调研和数据分析,为广告投放提供决策依据和市场洞察。

4)

Creative and content producing:

Collaborating with creative teams to produce advertising ideas and content, ensuring that the advertising messages and formats align with brand image and awareness.

创意和内容制作:
与创意团队合作,制作广告创意和内容,确保广告信息和形式与品牌形象和市场定位一致。

5)

Budget management:
Establishing advertising budgets, executing, and controlling advertising costs based on the budget.

预算管理:
制定广告投放预算,并根据预算执行和控制广告投放成本。

6)

Partnership Management:
Establishing and maintaining relationships with advertising agencies, media companies, and other partners to ensure smooth advertising placements.

合作伙伴管理:
与广告代理商、媒体公司和其他合作伙伴建立和维护合作关系,确保广告投放的顺利进行。

7)

Performance evaluation and reporting:

Monitoring the effectiveness of advertising, conducting performance evaluations and reporting, providing data analysis and reports to management and relevant departments.

绩效评估和报告:
监测广告投放效果,进行绩效评估和报告,向管理层和相关部门提供定期的数据分析和汇报。

8) Stay updated and focused on the latest trends, familiarize with online keywords.

时刻关注和聚焦最新热点,了解网络关键词。

9) Perform additional tasks assigned by superior from time to time.
执行上级不时分配的临时任务。