- Responsible to develop and lead full year marketing plan and budget by collaborating with product management, commercial and eCommerce teams.
- Engage with Thermo Fisher global marketing team to ensure that we are kept up-to-date with the latest tools, guidelines, and standards.
- Developing, crafting and disseminating marketing collaterals (incl. Electronic direct mail, EDM), marketing gimmicks and campaign assets for both traditional and digital marketing campaigns to drive customer engagement and lead generation.
- Maintain and expand customer database.
- Coordinate physical and virtual marketing events for the company and its partners.
- Support internal communications, events, and activities.
- Upload and assign sales leads (all sources) to Salesforce.
- Conduct analysis of marketing plans (pre-campaign testing and segmentation analysis, post-campaign analysis, customer insights and others) to optimize and improve marketing campaigns.
- Source, engage and collaborate with third-party vendors to ensure successful execution of our campaigns and other assigned tasks.
- Devise metrics to analyze the success of marketing campaigns.
- Bachelor's degree in business, marketing, communications, advertising or related field. Knowledge of scientific equipment business will be of advantage.
- 2+ years of experience in a business environment running multiple projects simultaneously, with a consistent track record to deliver initiatives, on time and on budget.
- Event organization experience and attention to detail are also the requirements.
- Some experience with omni-channel environment: print, digital, presentation, video, and others.
- Enjoy learning and adopting new marketing tools.
- Familiar with Microsoft Excel, Adobe Illustrator, Eloqua, or equivalent.
- Possess creativity, curiosity, effective analytical and problem-solving skills.
- Excellent communication and collaboration skills.
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Marketing Specialist - Singapore - FISHER SCIENTIFIC PTE LTD
4 days ago
Description
Roles & ResponsibilitiesWho are we?
As part of the Thermo Fisher Scientific team, you'll discover meaningful work that makes a positive impact on a global scale. Join our colleagues in bringing our Mission to life every single day to enable our customers to make the world healthier, cleaner and safer. We provide our global teams with the resources needed to achieve individual career goals while helping to take science a step beyond by developing solutions for some of the world's toughest challenges.
When you're part of the team at Thermo Fisher Scientific, you'll do important work, like helping customers in finding cures for cancer, protecting the environment or making sure our food is safe. Your work will have real-world impact, and you'll be supported in achieving your career goals.
How will you make an impact?
You are joining the Research & Safety Market Division of Southeast Asia & Taiwan (RSD SEATW) within the Customer Channels Group (CCG) of Thermo Fisher Scientific. The RSD SEATW serves academic, research, pharmaceutical, biotech, government and industrial customers by providing them with products manufactured by our company as well as those sourced from other industry-leading suppliers around the world.
In short, we represent a single source for virtually every laboratory need – from lab equipment and instruments, to consumables and chemicals, to life science products, safety supplies and science education products – so our customers can focus on their important work. Represented by our Fisher Scientific brand, we deliver choice and convenience to our customers. We go-to-market through a strong team of professional direct salespeople, a network of resellers and distributors, digital and print catalogs and an eCommerce platform ). This position will be based in The Capricorn, Science Park 2, Singapore.
What will you do?
Within the Integrated Marketing Team, the main objective of a Marketing Specialist is sales lead generation. You will achieve this goal by supporting successful marketing activities (seminars, webinars, exhibitions, product launch and others), creation of effective marketing collaterals and tools. Keep up to date with the current means for reaching target customers. You will be translating marketing requests into tangible plans and results. We support free artistic expression.
Here are the key responsibilities:
How will you get there?
Lead Generation
Science Education
Internal Communications
Microsoft Excel
Segmentation
Catalogs
Customer Engagement
Consumables
Marketing Communications
Exhibitions
Direct Mail
Digital Marketing
Adobe Illustrator
Integrated Marketing
Artistic
Product Launch
