Trade Marketing Manager - Singapore - Singtel

Singtel

Verified Company

Singapore

1 week ago

Posted by:

Wei Jie

beBee Recruiter

Description

Trade Marketing Manager:

Date:13-Feb-2023

Location:
Singapore, Singapore

Company:
Singtel Group

At Singtel, we believe in the strength of a vibrant, diverse and inclusive workforce where backgrounds, perspectives and life experiences of our people help us innovate and create strong connections with our customers.

We strive to ensure all our people practices are non-discriminatory and provide a fair, performance-based work culture that is diverse, inclusive and collaborative.

Join us and experience what it's like to be with an Employer of Choice*. Together, let's create a brighter digital future for all. *Awarded at the HR Fest Awards 2020.

Responsibilities:

Consumer Engagement and Activation
Lead and manage the implementation of thematic campaigns, key festivals, and product launches to

drive traffic and create sales opportunities for retail stores.

Ensure endtoend launch process by working closely with internal stakeholders on sales delivery,

marketing offers and marketing communications at retail stores.

Conceptualise ideas and launch activities to create "moments of delight" for consumers at stores.
Work closely with the marketing communication teams and designers to conceptualise and develop

marketing communications and collaterals for sales campaigns.

Conduct post campaign analysis with sales performance and onground feedback to determine

effectiveness and improvements needed.

Merchant Acquisition and Collaboration
Lead the merchant acquisition efforts including prospecting, negotiation and development of

marketing and consumer engagement programs and campaigns

Conceptualise and launch consumer engagement programs for offline and online platforms, via

marketing or gamification efforts

Leverage on merchants' marketing platforms to drive consumer awareness and engagement.
Ensure endtoend launch process by working closely with internal stakeholders on sales fulfilment,

marketing offers and marketing communications.

Track, measure, and review campaign sales efficiency.
Sales Focus Alignment
Sharpen and align sales focus across retail shops to deliver consistent marketing communication.
Launch weekly marketing communications and collaterals by working closely with the sales channels

and marketing teams.

Conduct weekly feedback sessions with sales channels on sales focus and communication alignment.
Curate sales kits for new product launches and training delivery through close collaboration with the

sales and training teams based on sales' needs to improve sales efficiency.

Job Requirements

Bachelor's Degree in Business, Marketing or its equivalent.
Results oriented and with strong commercial fundamentals and good business acumen.
A team player who enjoys a fastpaced and dynamic environment.
Excellent written and verbal communication.
Strong project management and execution skills to deliver by set deadlines.