Marketing Manager - Singapore - Beyond The Vines

    Beyond The Vines
    Beyond The Vines Singapore

    3 days ago

    $90,000 - $150,000 (SGD) per year * Retail
    Description

    Beyond The Vines is a multidisciplinary design studio based in Singapore, with physical and online retail presence in Singapore and the region. We're looking for a hands-on Marketing Manager to lead our Singapore market across both retail and e-commerce. You'll own local marketing strategy and execution, from brand activations, events, and influencer partnerships to social, CRM, and performance tracking. This role works closely with HQ and cross-functional teams, and will be the go-to person for all things Singapore marketing. You'll play a key role in shaping how the brand shows up locally across all platforms, while balancing commercial goals with long-term brand building.

    Key Responsibilities:

    Singapore Market Strategy & Planning

    • Own the annual and quarterly marketing plan for Singapore, aligned to business goals across retail and e-commerce.
    • Identify key commercial moments, cultural opportunities, and brand-building initiatives relevant to the local market.
    • Balance short-term performance objectives with long-term brand health and desirability.

    Brand Activations & Events

    • Plan and execute brand and retail activations (in-store, pop-ups, collaborations, launches) that drive footfall, engagement, and brand affinity.
    • Partner with Retail, VM, and Store Design teams to ensure activations are well-integrated and operationally sound.
    • Manage timelines, budgets, vendors, and post-campaign evaluations.

    Influencer & Community Marketing

    • Lead paid and organic influencer strategies for Singapore, from seeding to campaign-based partnerships.
    • Build and maintain strong relationships with creators, media, and cultural partners aligned with the brand.
    • Ensure influencer content feels authentic, on-brand, and commercially effective.

    Social Media Planning (Singapore Focus)

    • Own the local content calendar and planning in collaboration with HQ content teams.
    • Ensure social content supports brand storytelling, product launches, and retail/e-comm priorities.
    • Use insights and performance data to refine content direction and posting strategies.

    Email Marketing & CRM

    • Plan and execute email marketing campaigns to support product launches, promotions, and brand storytelling.
    • Work closely with e-commerce and CRM teams to improve open rates, CTRs, and conversion.
    • Segment audiences meaningfully to drive relevance and long-term customer value.

    Performance Tracking & Reporting

    • Track and report on marketing performance across channels, linking efforts to sales, traffic, engagement, and brand KPIs.
    • Conduct post-mortems on campaigns and activations to inform future planning.
    • Present clear, actionable updates in weekly and monthly management reviews.

    Cross-Functional Collaboration

    • Work closely with E-commerce, Retail Ops, Creative, Brand, and Product teams to ensure alignment.
    • Act as the key Singapore marketing point-of-contact within the broader regional and HQ structure.
    • Support store teams with marketing toolkits, campaign briefs, and execution guidance.

    Requirements

    • 5–8 years of experience in brand, marketing, or communications, preferably in retail, lifestyle, fashion, or consumer brands.
    • Proven experience managing both e-commerce and physical retail marketing.
    • Strong understanding of Singapore's consumer, cultural landscape, and media ecosystem.
    • Experience across events, influencer marketing, email/CRM, and social media planning.
    • Commercially minded with the ability to link marketing initiatives to business outcomes.
    • Highly organised, with strong project management and stakeholder management skills.
    • Comfortable working in a fast-paced, hands-on environment with high ownership.
    • Love our brand
    * This salary range is an estimation made by beBee
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